Advertisement Essay

616 WordsOct 16, 20123 Pages
Children are the most susceptible to advertising. They are the most susceptible because their minds are immature and are unable to distinguish good advertising versus bad advertising. For that reason, there are laws and established organizations to protect children from advertising. Commercials, the effects of advertising on children, laws and organizations on television, and laws and organizations on the internet that help protect children are important in understanding how advertising affects children. Television commercials have a huge impact on how it affects children. Commercials are the biggest form of advertisement geared toward children. Children between the ages of two and eleven view well over 20,000 television commercials yearly, and that breaks down to 150 to 200 hours (National Institute on Media and the Family, 1998). Television advertisements geared towards children have the biggest market by far. The advertising market in 1997 showed that children under twelve years of age spent well over twenty-four millions dollars of their own money on products they saw on television. Advertising also influenced the spending of over one hundred and eighty-eight billion dollars more (Kanner & Kasser, 1998). Kanner and Kasser go on to say that advertisers have even hired psychologists as consultants to help the advertisers come up with fine-tuned commercials that attract children (1998). In 1999, a group of psychologists wrote to the American Psychological Association asking them to restrict the use of psychological research by advertisers to help sell their products to children. This letter also called for, "an ongoing campaign to probe, review and confront the use of psychological research in advertising and marketing to children" (Hays 1999). This letter wants the American Psychological Association to promote strategies that shield children from the manipulation

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