5/2/13 BSA/310 Frequent Shopper Program Kudler Fine Foods created a frequent shopper program which gives customers incentives to continue shopping there. Their rewards are determined by how much is spent on groceries and how frequent purchases are made. “Frequent Shopper Program proves the ability to gather data for marketing programs and run promotions for the loyal customers.” (Frequent Shopper). Web based advertising would allow for major cost reduction and provide helpful and effective consumer awareness about said products. In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior.
A potential opportunity that they could explore is to utilize self-checkout terminals in their locations. Self-checkout point of sale terminals could do many things to improve Kudler Fine Foods as a retail competitor. First, it would improve their customer service as many customers prefer to check themselves out rather than having a cashier. In today’s technology environment, “…systems can be tailored to better fit any retail environment and are more focused on improving customer service rather than cutting labor costs” (Murphey, 2009, p. 1) . Even though the prime focus of these systems is not necessarily to cut labor costs, often times they can improve efficiency.
This would also save money on hiring and training employees to order products for the stores. It will also save time spent on the manual ordering process, and avoid costly mistakes. An automated inventory approach quickly reacts to stock issues to automating general orders, changes in customer demands, electronically submits the orders to the suppliers, and includes program controls to ensure the products are ordered from specified suppliers, and are paying the contracted
First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
Both customer categories are a source of revenue and must be kept satisfied to stay in top ranks, and by delivering on time and having competitive prices they shall be kept satisfied. Orders placed by any of the two must be managed properly to ensure that shipments are received on time and safely. Orders placed by any of these customers varies depending on the way the company is run, some like to have extra supply at hand because they might use a certain product on the daily others might just order enough to have at hand due to lack of warehouse space, but they might be willing to pay higher prices because of the urgency of the delivery. The database stored all this information and becomes very helpful in that the Hoffman company can have idea what these customers are willing pay for freight charges. Orders that do not fluctuate very often
By using this setup also gives them the opportunity to communicate with the other locations and to keep track of product and monies at all locations. Technology being so advanced today no business should use the process of manually keeping track of payroll, orders, and etc. because at times it is easy for human error which could cost the business money that was not necessary. Kudler’s can account for everything that involves their business by following this setup and also will keep them up-to-date with product and tracking. References Inventory Control Software: Improve Your Inventory Management.
Having an online website is great advantage as It allows customers to shop at all hours and have access to purchase all products. If for example you go into to buy a product and it is out of stock you have the option to go online and still get what you need. Additionally, the option to shop online addresses the various different customer demographics, such as individuals who are disabled, as online shopping could make shopping for groceries and other necessities a lot easier for such individuals. Therefore it is evident that technological factors have increased customer satisfaction by providing customers with an alternate shopping method. The stores can be affected in either a good or bad way by Technological factors.
The process of attracting new customers can be an alarming duty for any business. The frequent shopper program can be a productive implementation for structuring a loyal consumer foundation at Kudler Fine Foods. Rewarding consumers with points to exchange for delightful items will hold customer loyalty. The direct approach developed by KFF should focus on the privacy concerns or legal issues will arise. Making sure that consumers are aware of how ones personal information will be used will keep confusion down.
Your shoppers must always be able to find these necessity items in stock whenever they are needed. These much needed products include household cleaners, health and beauty items, paper products and food items. As the current market structure of the dollar general store is important we look at the effect of government regulations. As seen in the last couple of years, DG has started offering advanced in-store services to their employees which in turn is passed to the consumers. However, more services can be added to attract consumers the best thing any business person can do is to get familiar with the country that you’re targeting.
Loss prevention and security is a matter that is very important to the store as for every time tesco loses money due to theft they try to retain their profit by increasing their prices and so to avoid situations such as this occuring the store puts in reinforcements such as security tags, security gates, security cameras etc. Having a security guard(s) at Tesco is a visible deterent to individuals who have the intention of stealing , they also provide proffesional protection of the stores items. Having a security guard in tow means they may control and observe the activites of individuals in store by patroling the store . Security cameras may be used to monitor any suspicious activity it may also prevent/ deter individuals from commiting crimes as they would be recorded, this is a permanent recording is used as proof once a crime is commited and will most likely unsure an arrest/conviction is made. A security company that works in retail is G4S they work to reduce the loss in stock some retail businesses may experience and provide a safer environment for not only customers but also workers.