Cross-Cultural Perspectives Mary Wilson ETH/316 March 23, 2015 Instructor Tiffanie Culpepper Introduction Globalization encourages interdependence which permits an economy to prosper by selling it merchandise to an unlimited market in other counties and can operate a business in more than one country. Globalization also benefits the parent company to buy goods and services from other countries that are successful. The parent company may be here in the United States and have affiliates or subsidiaries in the other countries. The goal is to establish a global business strategy to target developing countries that will generate the most growth and potential for profit. A company which puts to use a successful multinational
A positive effect of Kudler Fine Foods in a monopolistic market structure is that they lead in the market and can increase competition between companies and make massive profits by setting higher prices (Colander, 2010). An advantage of a monopolistic competition structure is the ability to set and manipulate product pricing with little consequence because of their strong product differentiation. A disadvantage of a monopolistic competition market is product differentiation can generate unnecessary waste, and advertising can also be considered
Three alternative strategies that Chrysler could have put into play: develop a segmentation strategy that goes beyond only gender, through extensive marketing research and testing, identify and develop new differentiating features that meet consumers' demand, and differentiate the vehicle from the Jeep Liberty in more ways than just appearance. The pro that could possible emerge from developing a segmentation strategy that goes beyond only gender is that it would allow for more accurate market segmentation. The con could be that it risks the reduction of market share. The pro that could come through extensive marketing research and testing is the increase in market share. If Chrysler is willing to go forth with this strategy they must be willing to invest a significant amount into marketing research, it is very costly.
Define Research Purpose The international sales research is important to the marketing and sales team that works in companies that sell products and services to overseas countries. Due to the cross cultural difference, the research interprets market behavior and helps strategize sales and marketing tactics for the company (Craig, 1999). The research also investigates cultural variation to help the company obtain a larger advantage to sell their product and service to the oversea companies. The Business Problem
Even though the Crusades caused friction between the Muslims and the Europeans, they had a positive affect on trade. The Muslims introduced new foods, especially spices, silks and perfumes to the Crusaders. When they returned to their countries, demand for these products increased, as as a result, so did trade. Because the demand was high, money and good flowed easily. Therefore, the Crusades were crucial in creating a demand for Asian products.
Personally I agree with what Anne O. Krueger is exclaiming and that economic globalization should be implemented. Economic globalization will in the end better the economy as a whole. Some small businesses may suffer, but as an entity the country will benefit. By reducing all tariffs the world of trade will broaden and expand to the lengths of the world. This will allow different parts of the world to enjoy merchandise that is specific to one country.
Influences on operations management have multiple effects on businesses. An understanding of external influences can help a business be able to manage and respond to them efficiently by implementing various strategies which can make a business successful. Influences on operations management include Globalisation, quality expectations, cost-based competition, technology, government policies, legal regulations and environmental sustainability. Globalisation refers to the removal of trade barriers between nations, and is defined as the integration and interdependence of national economies forming a global economy. Apple recognised early advantages of globalisation and implemented various strategies to expand internationally which results in wide range of their stores all over the world now.
Sowell proposes an alternative outcome -- that the downfall of GM and Chrysler would set the stage for new “rising stars” in the auto business, such as those companies that are engineering more fuel-efficient vehicles. In this way, human resources would be employed by businesses poised to, “carry technological and organization creativity forward, raising standards of living in the process” (Sowell
A major source of conflict between the executives at Porsche (Wendelin Wiedeking) and Volkswagen (Ferdinand Piëch) lies communication, which resulted in two differing views regarding the company – Volkswagen Group – goals and what direction VW wanted to go. Wiedeking, was the CEO of Porsche and believed in maximizing profits of the company. Wiedeking took the approach of doing what it took to make the most profits—from cutting costs, snubbing employees, and interfering with the way VW handled their business. Other automotive researches agree, that Porsche is successful at being lean, as well as profitable. On the contrary, Ferdinand Piëch, of Volkswagen, had a different vision for the company.
In addition, through free trade policy agenda, immigrants can help puts our country in touch with the tastes and preferences of consumers worldwide and gives American companies an edge in opening global markets. After all, most undocumented immigrants are likely to have ties to their native countries thus, opening up new export markets for American products and services. As the forces of globalization reshape the global economy immigrants can open up a range of foreign markets that would not otherwise exit thus, boosting U.S competitiveness around the