The customers displayed the overall cost of merchandise is a bit high. They do appreciate the loyalty and bonus programs, but achieving these loyalties and bonuses should not cost so much. Kundlers foods could experience an increase in customer satisfaction if they slightly reduced the cost of their products and services. Market research is a very important part of an organization's strategy to implement expansion and variation. Part of this research must include the competitor’s strategies.
6 Social Responsibility within Company Q Social Responsibility within Company Q Daniel R. Beckerman Western Governors University WGU Student #000322976 For any given business, the greatest potential for revenue growth can be found through a mix of focusing on providing for the shareholders, as well as thinking of the stakeholders as a whole. This means focusing past short term profits and creating a plan that demonstrates a measure of social responsibility. Business reputation goes a long way towards creating how large a company’s customer base is going to be, and giving the appearance of not caring about the community can lead to a loss of customers and a loss of additional revenue in the long run.
The corporation has a strong internal environment that makes it succeed in its business venture, which shuns away other players while maintaining both profitability and competitiveness. Its main competitors include Regis Slaons, Macy’s, and Sephora. In this regard, this paper seeks to analyse the company’s potential by scrutinising the internal environment, corporate resources, competence, and other attributes that depict its strength and weaknesses in under the SWOT analysis. Internal Environmental Analysis The company has adopted various measures that enhance its competitive nature embracing different procedures and policies. It has also improved the management department by providing suitable measures that define goals and objectives of the company for it to attain increased returns (Fukuoka et al., 2012).
Lowe’s has individual departments within the store and a structured management staff to ensure that the business is operationally sound. The core goal for the company is also the same; to service the customer and out-perform the competition. The main kinds of Operations and Materials Management costs that companies have are: raw materials and components, plant, labor, inventory and distribution. This affects their OMM by dictating what the company's overall ability to service its customers and perform will be. If a customer does not have enough or proper computer tools and equipment it will affect the OMM by preventing it from producing enough finished products.
Kudler Fine Foods Virtual Organization Kudler Fine Foods (KFF) is an established business that survived the initial period successfully and grown by adding two additional stores. Because of owner’s prudent management the business presence in the market is solid, although other competitors represent a threat. Additionally the threat of handling perishable goods is also present, but competitors have the same issue plus KFF can compete with reasonable prices to make it attractive to customers (Kudler Fine Foods, 2012, p. 10). KFF needs to initiate marketing research analysis to pinpoint the areas of opportunity and improvement. In this analysis a secret shopper should be part of the research to visit stores around the three KFF establishments
The purchasing agent could then monitor the inventory and order product when necessary for each store and have it delivered on an as-needed basis. This would leave the accountant to pay attention to the prices, debit and credit the budget and do long-term projections involving seasonal and product trends as well as the productivity of each store. By integrating the company, Kathy is enabling her business to grow while giving her more freedom to spend doing the parts of the business that she
Grocery stores are in competition with smaller markets like Kudlers and Whole Foods. If the brand name grocery stores like Ralphs and Vons did not offer organic and specialty items, the market structure of Kudler Fine Foods would differ. This market structure positively affected Kudler because there was no barrier to entrance within the quality foods market. What negatively affects the company with this market structure is that they are compared to big companies who are able to supply some of these rare items at a more competitive price. One of the marketing strategies that ensure the company of long-term profitability is the personal relationship built with the customer base.
Competitors – they will be only interested if the Business means “ASDA” is not doing so well as this will mean more business for them , because they are offering the same services within the same area. They can use the financial statement of “ASDA” as a “bench mark” for their own performance. Owners- they are the most important stakeholders, because they have established the business and they devoted a lot of their time for the company success. They are the stakeholders, who have the higher interest for the business to raise on profit and value. Employees and Managers- their interest is that the company provides them with decent live hood.
As for the other departments in the company that use computers can create the interface that best suits their needs and their business type. The POS will allow the clerks to continue business as usual with the exception of customer basic information can now be accessed from the POS screen and an area for specific notes for each customer. Inventory, Suppliers, Customers, Employees, Departments, are managed and maintained through a series of powerful databases. All of the information entered into the system are integrated and managed by each database. For security reasons Managers can control who has access to the system and each user is assigned a unique security profile that determines exactly what features and functions can be accessed.
Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.