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Adsfa Adfas Df Asdffas Essay

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Caterpillar Case Study
Running Head : Caterpillar Case Study
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Caterpillar Case Study
Brief History
The founders of Caterpillar Inc . Benjamin Holt and Daniel Best were already building their own separate businesses in the 1890 . They were researchers that experimented with various types of steam tractors for use in farming . In 1925 , the Holt and Best companies merged to form Caterpillar Tractor Co . Until 1942 , the company displayed tremendous growth in both product lines and market share . In 1950 , the company performed

its first foreign investment in Great Britain , quickly followed by many more foreign investments . The company performed its first joint venture activities with the Japanese in 1963 , and continues to expand their product lines
After 50 years of operations , the company has proven themselves to be the undefeated champion of the industry , and continue expanding their business with help of their Caterpillar Financial Services , formed in 1981 . The company has a wide range of business network worldwide and able to maintain commitment of quality with each of its customer . The company used premium-`value for money ' strategies that have seem to bring the company almost to a level of invulnerability . theless , the world recession catch up with the company in 1983 , causing leaders to company to rethink their entire business strategies
II .1 The Nature of Caterpillar 's Position
The heavy equipment industry is a capital intensive industry with considerable amount of barriers . In a sense , new ventures inside the industry would have to face serious challenges before they could compete in the same market as the leaders of the industry . Furthermore Caterpillar Inc is protected by its legacy of customer satisfaction for decades , causing it to have strong relationship with numerous markets which provided the company with considerable share of...

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