Adili case study

1525 Words7 Pages
Report Price 4.50p Market Cap £1.94 M FTSE 100 4,234.26 Equity Research London Stock Exchange AIM ADILI PLC. was started in the year 2006. The core business of the company is retailing on the internet a comprehensive range of contemporary men’s and women’s fashion and lifestyle products, wide range of children clothing, great collection of jewellery and variety of skincare products which are ethically sourced as well as stylish to offering value for money. The main focus of the company is to establish itself as the place to shop online for the ethical fashion and other related lifestyle products. In terms of the company word `ethical’ means to sale those products which are usually organic, made from alternative fibres, with fare trade policy, locally sourced or better still, and can be recycled. The main objective of the company is to launch brand `ADILI’ with variety of its own labelled products and the initial work has been started as in the last year company has launched its small collection of Adili menswear and company is looking forward to launch itself in all segments. Company is marching ahead with a significant growth and in 2008 company has showed a significant increment in revenue of 250% (£354,000) as compared to £66,000 in the year 2007. At present the company’s share price has been reduced from 5.5p to current price 4.5p (February 2009) Future strategies and planning of the company is towards making profit and expanding its business by launching its own brand but future growth of the company likely to be get impacted due to recent `Credit crunch’ and other consumer related issues. As ethical fashion is in its early stage of development and company is looking forward of increase in consumer and industry interest in ethical fashion which will provide a positive market environment for the

More about Adili case study

Open Document