Adidas Essay

1103 Words5 Pages
1. Company Background “We started in a wash room and conquered the world.” This quote best represents the history of Adidas Group AG which is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories headquartered in Herzogenaurach, Germany. Adidas Group is the parent company for Reebok Sportswear, TaylorMade-Adidas Golf Company, Rockport and Adidas Group also has a small share of the biggest football club in Germany, FC Bayern Munich. The founder of Adidas, Adolf "Adi" Dassler started producing his own line if sporting shoes in his mothers wash room upon influence by his father Christoph Von Wilhelm Dassler who is a shoe factory worker. Adolf's elder brother, Rudolf "Rudi" Dassler joined ventured his sporting shoes business upon serving in the World War 1 which became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) in July 1924. Their business blossomed throughout the years before the World War 2 where they selling 200,000 pairs of shoes per year. In 1943 during World War 2, bitter disputes between Adolf and Rudolf intensified when Adolf and his family climbed into a bomb shelter and said "The dirty bastards are back again" referring to a Allied Troops but Rudolf and his family who were in the bomb shelter before Adolf was convinced that the statement was referring to him and his family. Later that year, American Soldiers detained Adolf and accused him of being a member of Waffen SS, an armed wing of the Nazi Party which he was convinced that the arrest was orchestrated by his elder brother, Rudolf. The brothers later split up in 1947, after Americans become the major buyers of their company and they agreed that neither of them will use their family name, Dassler in their future business. Rudolf then formed the sporting company called Ruda, named after him, Rudolf Dassler which was later rebranded as

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