Ethan Panzer MGT 401 Section H Under Armour Case 1. Describe the major components of the company’s strategy in the following areas a. Product Line: Offering products at multiple price points, Under Armour hopes to gain an increasingly large market share in its three main segments sports apparel, active wear, and athletic footwear. In apparel Under Armour focused on three major categories Heat Gear, for hot and warm temperatures, Cold Gear, for cold weather, and All Season Gear for year round performance. In each line Under Armour stressed the material and design superiority of its product whether it be for the cold to wick moisture away from the body while circulating heat through the body, or the heat where the material stresses cool, dry, and light.
Apex should consider beta entry as an application innovation and a line extension to its current stigone market. Line extensions can provide low risk, given established reputation and customer base, and high revenues. Leveraging these two aspects, along with current category momentum, can generate high returns, Moore (pg 108-109). Apex can capitalize on their established brand and current stigone products and now redirect their efforts in the same market instead of starting over, Moore (pg 80). By continuing in the
West 49 is a determined company with a strong growth strategy which is to try to improve gross margin as a rate to net sales, improve profitability by lowering expenses and to drive continued growth in comparable store sales. West 49 is a company that is affected by the different seasons. Back to school sales and holiday season specials produce the most revenue for the company. The company strives on these times of the year because they generate the most revenue and keeps net sales high. West 49 has many risk factors.
Introduction Kudler Fine Foods is known for it’s operations, management, and marketing prowess. During the past few years, Kudler has experienced considerable growth within its respected market and is now looking to branch out into other markets where they can be competitive. The establishment of competitiveness in other markets will be triggered by how well Kudler can market itself in a struggling economy. It is important to analyze areas in which more marketing research is needed and to keep a watchful eye out on the competition. Strengthening areas of weakness that have little or no research will help Kudler stay ahead of the game in the months and quarters to come.
Looking ahead she sees a lot of opportunities to bring value around the world. TJX has one of the widest range of demographics in retail. TJX believes that they will gain more U.S and international market share. They plan to become more aggressive toward marketing to attract new customers for the up-coming year. They also plan to upgrade the shopping experience by offering new and exciting initiatives.
To achieve these strategic targets, P & G plans to achieve by improving and touching the lives of more consumers, in more parts of the globe. The company will also influence its core strengths in leadership to generate competitive advantages that are vital to winning in the consumer products industry. The driving forces of: brand-building, innovation, customer knowledge, and go-to-market capabilities will permit P & G to accomplish their targets. The company is motivating productivity in all aspects of the business through an arrangement of digitization, integration, and simplification. The company is also strengthening the quality, extent, and depth of leadership on all levels of the organization to make a more real-time, demand-driven and future-focused business (Procter & Gamble, 2011).
Foundation Simulation Annual report MANA 4322- ORGANIZTIONAL STRATEGY Company: Chester - F64450 Ariana Cadena Jason Scanlan Syed Ali William Rodriguez Executive Summary [1] Our company adopted the Niche Differentiation strategy. We will gain a competitive advantage by distinguishing our products with an excellent design, high awareness, easy accessibility, and new products. We will develop an R&D competency that keeps our designs fresh and exciting. Our products will keep pace with the market, offering improved size and performance. We will price above average.
With a new product launch Nike will have to focus on creating a first-class consumer experience along with creative product innovation, brand leadership, and maintain superior retail existence. Nike will have to target additional geographic expansion and farther marketing saturation in all regions. The idea is to capitalize on the strengths of the Nike brand and the weaknesses of other sport drink market leaders. Target Market It seems as if our product target the same market as Gatorade and Powerade. Zmuda (2010) addressed certain issues that are more based on image than anything, whereas now the focus has shifted to educating consumers about any changes to
In period 0 - 2, marketing tactics were targeted to strengthen the market leader position of Allround as our core product; therefore, the marketing mix was used to grow the market share and brand awareness as our top priority. In period 3 and 4, marketing tactics were focused on promotion of the line extension Allround+ and increase the profitability of the core product Allround. In period 5, we launched the new product Allright by emphasizing benefits and product effectiveness among the competitors in the allergy market. Our full period report is included in the second section of this marketing report which reflects our tactical moves and reasoning, period results and our
Crossfit is a brand new and up and coming competition. So this product really targets men who want to do this competition as well. The value proposition and/or image in the consumers mind are that this product will help them get in shape. They can get in shape and become an athlete like 2011-2012 Crossfit Champion. This can also give consumers an image that anything is possible if they use this product like Rich Froning does.