Smart Phones Case Study

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At the end of Chapter 2, read the Real World Case Study, "For Companies Both Big and Small: Running a Business on Smart Phones”. 1. In which ways do smartphones help these companies be more profitable? To what extent are improvements in performance coming from revenue increases or cost reductions? Provide several examples from the case. Smartphones help companies become more profitable through revenue increases and cost reductions. The extent of performance improvement are coming mainly from in cost reductions. Examples of this with the CPS Energy Company are the three innovative ways that employees of CPS used their phones, as a digital camera, GPS tracking device, and emergency notifications. Thus saving money on more expensive equipment…show more content…
So just discovering that issue could save the company from losing customers do-to fraudulent billing practices. They also realized a savings on book keeping and fuel efficiency, giving them a total estimated performance improvement of about 10 to 12 percent or around $1,000,000.00. (Marakas & O’Brian, p.…show more content…
So it is important to understand how the employee will perceive the change, how it will impact them. If an employee can’t see how the change will affect them they may resist it, most people shy away from the unknown thinking that change might just make things worse. If an employee views the change as being in their best interest they will be motivated to except the change to help make things better. In order for the company to improve the reception of change the managers need to determine how the employees will react to the coming change. To do this the company and its managers must build trust, discuss the up-coming changes, involve the employees, ensure the change is reasonable, avoid making threats, and follow a sensible implementation schedule. The best way to successfully implement change is to create what is called a “Guiding Coalition” and this is a group of employees and managers from every level of the company formed to help lead the change. (Rue & Byars, 2009, p.

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