Acquired-Need Theory Essay

2174 Words9 Pages
Theory of Acquired-Needs Motivation in Arts Management Arts organizations, either traditional arts organizations such as galleries and theaters or modern arts organizations such as film and television institute, have unprecedented developed due to arts and culture being considered as a soft power by many countries. To conquer the commercial battlefield in modern society, arts organizations have faced increasing challenges to attain the best results in efficient ways. Motivation is an important approach that is utilized by arts managers to inspire a range of workers to meet their own needs and further achieve organizations’ business goals (Bessell, Dicks, Wysocki & Kepner 2002). However, meeting the needs and achieving the goals is often difficult both for employees and organizations because arts organizations consist of a wide range of workers (Byrnes 2009). Therefore, arts managers need to address motivating forces to motivate their employees. This assignment will explain the Theory of Acquired-Needs Motivation in arts management and then discuss its several applications. It will also evaluate the theory to arts organizations. Introducing the definition of motivation and its theories is essential in order to explain the Theory of Acquired-Needs Motivation. Motivation is a process that arises from research in physiological or psychological need that activates a behavior or a drive that is aimed at a goal (Byrnes 2009). The corresponding theories arise from research in psychology, identified as four theory areas: need, cognitive, reinforcement, and social learning (ibid.). Need theories states that people behave the way they do because of internal needs they are attempting to fulfill (ibid.). Cognitive theories argue that the ways people think are used to decide their behaviors. Reinforcement theories depend heavily on the effect of law, which argues that people
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