Acer Case Essay

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Acer Group 1. Acer is founded in 1976 under the name Multitech by Stan Shih. In 1981 Acer’s manufacturing operation is established in Taiwan and Acer name is created in 1987. The Acer Group is a family of four brands – Acer, Gateway, Packard Bell and eMachines. This multi-brand strategy allows each brand to offer a unique set of brand characteristics that targets different customer needs in the global PC market. Today, the Acer Group still strives to break the barriers between people and technology. Globally, Acer ranks No.2 for total PCs and notebooks. Acer’s PC-centric product offering includes notebook and desktop PCs, servers and storage, LCD monitors, projectors, and smartphones and tablets. Sub- brands include the consumer-focused Aspire series, and commercial sector TravelMate and Veriton series. Acer has globalised in 4 regions (Americas, Europe, Middle East/Africa, Asia Pacific) in more than 55 states and countries, which Singapore is one of them. Acer strives to design environmentally friendly product and establish a green supply chain through collaboration with suppliers. Acer is proud to be a Worldwide Partner of the Olympic Movement, including the Vancouver 2010 Olympic Winter and London 2012 Olympic Games. Over 30 years of making history in the fast-paced IT industry, Acer’s far-reaching strategy of focusing on R&D and marketing development has laid the foundations and created a company ready to embrace the challenges of the future. Acer has a global workforce of 8,000 employees. Revenues for 2011 reached US$15.7 billion. [www.acer.com, www.acer.com.sg] 2. Acer’s External and Internal Analysis – SWOT SWOT refers to Strengths, Weaknesses, Opportunities, Threats of an organization which helps executives formulate strategy in its comparison. [Ansoff, H.I. (1987)] 2.1 Strengths 2.1.1 Leader in netbook/ notebook sales 2.1.2 Good range of

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