Acer Essay

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1.0 Introduction This report is concerning with the impact of internal and external factors in Acer Incorporated. The major discussion is to analyze the porter value chain of Acer Incorporated that contains strength and weakness in area of internal factor that create an competitive advantages to achieve its organization objectives in the contemporary business market. Besides, this report also explores the impact of macro environment (political, economic, social-cultural, technology, legislation, and eco-environmental) in Malaysia that create opportunities and threats for Acer Incorporated. 2.0 General Company Profile Acer Incorporated (Acer) was established in 1976. Its long term mission is to break barriers between people and technology around the world (Acer Incorporated, 2008). Acer’s core business is to focus on its IT (Internet Technology) products such as desktop PCs (Personal Computers) and mobile, notebooks, servers and storage, high-definition TVs LCD (Televisions with liquid crystal display) and monitors, projectors, and etc. Acer was known as the third-largest PC and second largest notebooks manufacturer around the world (Yeo, 2008). The total revenue of Acer generated was US$12.8 billion from quarter one to quarter three in year 2008 by growing with 31 percent more than year 2007 which was shown in Appendix 8.1. The operating income of Acer also increased from year 2007 of US$209 million to year 2008 of US$314 million. It had shown 50 percent increase in worldwide (Acer News, 2008). Acer outsources its manufacturing globally and sells its product through resellers and distributors in five areas that are Asia, China, Pacific area, Middle East and African, Europe and Pan-American. It includes the Acer Sales & Services Sdn Bhd in Malaysia that was established in 1990. In Malaysia, Acer was ranked as the first PC and notebooks

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