Accounting History Essay

1267 Words6 Pages
Production & Operation Management Topic: Case Studies Submitted To: Miss Ayesha Nazish Submitted By: Muhammad Usman Tariq Roll No: MC13658 Class: M.Com (4th Semester) TEMSA GLOBAL PRODUCT STRATEGY Q # 1: What was the product strategy of Temsa Global in 2009? How was it different from product strategy in 1984? What organizational changes were required to support this shift? Ans: The product strategy of Temsa Global in 2009 is low cost customer driven strategy; characterized by modular design and green design. This is because Temsa is focusing on customers in different markets that have specific requirements and also moving toward hybrid power technologies. Modular design is a design in which partsor components of a product are subdivided into modules that are easily inter changed or replaced. In terms of Temsa Global, the modular design helps in offering customized products to different customer segment in different countries. Other than that, Temsa’s green design is aimed to reduce the weight of the locomotive and introducing hybrid technologies that helps to reduce the energy consumption which is fuel. Through these product designs, Temsa is able to compete competitively with its competitors and become a global brand in less than a decade. In contrast, the strategy used in 1984 was a licensor of Mitsubishi products, where Temsa only manufactured the licensed products. In order to support the shift in its product strategy; from simple strategy in 1984 to the innovative strategies in 2009, Temsa Global has made several necessities organizational changes. First, they make a
Open Document