Observe: the millers lite took the sales of Coors light. Speciality beers only hold 12% of the total market. Specialty beers sold the most: in 2012 central with 39 million least east Labbat Ice has been increasing in sales by 8.8 million in the 4 years. Not available in the east. Top brand is microbreweries 39 million out of the 86 million Signature cream ale has been selling one million or less.
For the year 2008, revenues coming from North America accounted for eight billion and ninety million US dollars, which represent 55.2% of the total revenues of the company. Sales in Europe accounted for five billion four hundred and forty three million US dollars, which represent 37.2% of total global sales. Cumulative sales coming from other regions are totaling one billion one hundred and thirteen million US dollars, or 7.6 % of total sales. Carnival carries around eight million passengers annually, which makes it the biggest cruise company in the world. Each year approximately 10 million people in North America make cruise vacations (around 9.5 million in the U.S. and 700,000 in Canada).
Consumers are buying more snack chips per person, an increase of 2 pounds over four years. * Frito-Lay is the worldwide leader manufacturing and marketing of snack chips. Frito-Lay is a national brand firm that distributes products nationwide. Frito-Lay accounts for 13 percent of snack-food sales in the United States, with about one half of retail sales in the snack chip category. Also, Frito-Lays has eight of the top ten selling snack chips.
History of Coca-Cola Coca-Cola, the most recognized logo in the world. The Coca-Cola Company is the largest beverage company in the world. Starting just as a thought has become an icon and a demand of consumers across the globe. Jacob’s Pharmacy, Atlanta, Georgia, was the birthplace of Coca-Cola. In 1886, Dr John Pemberton took a three-legged brass kettle in his backyard to create the formula for Coca-Cola.
After sugar prices fell, he was left with a large inventory of overprices sugar, bankrupting the company in 1923. The assets of the company were then sold to Craven Holding Corporation for just$30,000. Frito-Lay Inc. merged with the company in 1961("PepsiCo", 2012). The company also owns many other brands including Sierra Mist, Slice, Tropicana, Ocean Spray, Mountain Dew, Mug Root Beer, No Fear, Seattle’s Best Coffee, Tazo, SoBe, Aquafina, and has a partnership with Starbucks and Lipton. In 1970 PepsiCo had sales exceeding one billion dollars and passed the two billion mark by 1974.
After spending $70.00 to produce, John Pemberton only sold a total amount of $50.00 worth of the soft drink. The ingredients in Coca Cola include cocaine and caffeine- rich kola nut. It was initially know as a tonic instead of a soft drink. Coca Cola was purchased from Asa Candler in 1887 for $2300 and became popular due to his aggressive marketing in the 1980’s. A new formula called
The Mountain Man lager in a recent study was rated as the best known regional beer, with an unaided response rate of 67% from the state’s adult population. The beer also won ‘Best beer in Virginia’ for the eight straight year and was selected as ‘America’s Championship Lager’ at the American Beer Championship. This showed that the brand had huge awareness among the drinking adult class. Mountain Man had always relied on grass-roots marketing, quality message by word of mouth. A small percentage MMBC’s blue collar customer accounted for a large percentage of
The Coca-Cola company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, the company’s portfolio features 14 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitamin water, powerade, Minute maid, Simply and Georgia.
THE COCA-COLA COMPANY- CARBONATED ETHICS History The Coca-Cola Company is the world’s largest beverage company. Along with Coke, recognized as the world’s most valuable brand, the Company’s portfolio includes twelve other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitamin Water, and PowerAde. Globally, they are the No. 1 provider of sparkling beverages, juices and juice drinks and ready to drink teas. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages.
[pic] Kalia Hymes, Amy Isom, Joshua O’Brien Busa 308: Marketing Principles Prof. M. Simpson Table of Contents Company Description………………………………………………………………3 Business Mission……………………………………………………………………3 Marketing Objectives……………………………………………………………...4 Industry Analysis…………………………………………………………………..5 SWOT Analysis……………………………………………………….……………6 Target Market………………………………………………………….…………...9 Marketing Mix………………………………………………………….………….10 Marketing Research…………………………………………………….……...….17 Organizational Structure and Plans………………………………………………19 Financial Projections…………………………………………………………...….21 Summary…………………………………………………………………….….….22 Sources Cited……………………………………………………………………....23 Company Description The Coca-Cola Company, founded in 1886, is ranked number 94 in the Fortune 500 and number one in the beverage industry (Fortune 2007). They own four of the top five soft drink brands and serve over 6 billion consumers. Coca-Cola is headquartered in Atlanta, Georgia but “approximately 74% of its products are sold outside the US” (Coca-Cola Datamonitor, 2007). They recorded revenues of $24,088 million in 2006 and they have an employee count of approximately 71,000 (Coca-Cola Datamonitor 2007). The Coca-Cola Company is one of the leading manufacturers, distributors, and marketers of non alcoholic beverage concentrates and syrups.