Working somewhere else or working two or three jobs, there might not be enough effort being put into your own ideas or business. 6. Describe at least 5 skills or characteristics you could develop while working for someone else as an employee, and explain how you could try to develop them. (3-8 sentences. 5.0 points) Working for someone else I could develop good communication skills and become an effective leader by observing the good and bad points of another business owner.
(0.5 points) Advertising is when a company pays for messages that are meant to get consumers to notice and want its products. 4. What is a warranty? (0.5 points) A warranty is a specific promise about product performance that is written down in formal documentation and is usually limited to a specific time frame, so it can expire. 5.
5/2/13 BSA/310 Frequent Shopper Program Kudler Fine Foods created a frequent shopper program which gives customers incentives to continue shopping there. Their rewards are determined by how much is spent on groceries and how frequent purchases are made. “Frequent Shopper Program proves the ability to gather data for marketing programs and run promotions for the loyal customers.” (Frequent Shopper). Web based advertising would allow for major cost reduction and provide helpful and effective consumer awareness about said products. In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior.
D1 – Evaluate and justify the use of an appropriate promotional mix with respect to business and marketing objectives for a selected organisation Introduction In this report, I will evaluate and justify the use of appropriate promotional mix in relation to business and marketing objectives for a selected organisation - Tesco. The selected organisation I have chosen it ‘Tesco’, which is the campaign I have used in P1. Promotional mix The promotional mix is the techniques firms will use in order to be able to communicate their messages to their target market. There are six elements to promotional mix, which consists of; advertising, personal selling, sales promotions, public relations, direct marketing and sponsorship. Tesco’s marketing
P1 – Describe the structure and organisation of the retail sector Organisation What is retailing? Retailers provide a service to customers at a profit. They are able to do so since the aspects of retailing – operating from an appropriate location, offering attractive product assortments, ensuring enough stock is available to meet demand – add value to the products bought from suppliers and eventually sold to customers. Retailers cut their bulk deliveries from suppliers so individual customers can buy the quantity they require – very often a single item. Different types of stores: Type of retailer | Example | Department Stores | John Lewis Partnership, Debenhams, House of Fraser | Multiple Chain | WHSmith, Mothercare, Boots the Chemist | Independents | Spar, Londis | Supermarkets | Sainsbury’s, Tescos, Morrisons | Specialist Outlets | PC World, Waterstones | Catalogue Stores | Argos | Membership Clubs | Matalan | Discount Stores | Superdrug, Currys | Internet Stores | Amazon | Internet Auction | eBay | Emerging Stores – Hybrid Stores A Hybrid Store is a shop which has another store usually a franchise within the store for example, in the UK and there is a Waterstones with a Costa Coffee within the shop.
Demographics and Psychographic, both help explain the customer in general, and what he or she is looking for in the business. The importance of completive intelligence was explained. Knowing what the competitor is offering and how to find this information out is important to any
Manage individual managers and increase profits by decreasing inventory costs. Qualifications: 5 years + experience in management in a retail environment. Bachelor’s degree in business management or related field. Proven sales records and success in unit management is helpful. Kudler Fine Foods Manager – update on job description Job description: To manage and run individual store and ensure profitability for unit.
The Marketing Business Ramiro Torres MGMT 330 Jacqueline McClure (March 26, 2010) Abstract In order to have an effective Marketing Business everyone’s general strategy to target the market with communication and advertisement through coordination using the elements of the marketing mix to be effective and consistent. The way businesses gain their market share and know who to target comes from the many integrated marketing communications techniques. These techniques help advertisements six aspects to develop the right plan for the audience to measuring its effects to determining the correct message for the target market as well as the type of media being
• Questionnaires- Sent in the post (for example a customer feedback form sent to people who have recently bought a product or service). • Focus groups and consumer panels – a small group of people meet together with a “facilitator” who asks the panel to examine a product and then asked in depth questions. This method is often used when a business is planning to introduce a new product or brand name. The main advantages of primary researches are: • The data is up to date. • Specific to the purpose.
And we believe that when our Associates are happy, our clients are delighted.” “We are constantly striving to give our people a better quality of life, leaders they can believe in and a voice in setting the company's direction. When our people feel confident and secure behind the chair, then our clients know they're in good hands. Our vision is to be a company of happy people. We work for that vision every day, knowing the next day brings us closer to that goal. Our people come from many different backgrounds and possess a great range of skills and talents.