Abb Case Study

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State and explain your views of ABBs position in the global infrastructure industry? ABBs position in the global infrastructure industry was not successful. The company was severely impacted by the East Asian crisis. The complex organizational structure and reshuffling of top managers added miseries to the company. After the crisis, ABBs with extensive involvement in the region was unable to deal with the changing markets. ABB could not recover from the East Asian crisis and saw its revenues dry up in the region that led to total loss of over $1 billion in 2001-2002. Global in the power plant and other heavy industry changed in the 1990s. Markets were booming in the Asian region at the time of the Asea and BBC merger. ABB maintained a strong presence in the industry for a long time because of its unique organizational structure and worldwide operations. As of 2004, there tends to be more competition in the industry and some of the large market opportunities have disappeared. Like other industries, power plants and infrastructure industries were affected by factors that ABB could not control. Analyze and evaluate ABB’s organisational structure and it’s strategise during the tenure of Percy Barnevik and Jurgen Dorman. Construct a chart to discuss the company strength. Organizational structure refers to the way that an organization arranges people and jobs so that its work can be performed and its goals can be met. Organizational strategy is the creation, implementation and evaluation of decisions within an organization that enables it to achieve its long-term objectives. Organizational strategy specifies the organization’s mission, vision and objectives and develops policies and plans. During Barnevik’s reign as Chief Executive Officer , his expansion strategies was to move away from being dependent on Western Europe and move toward a stronger presence in North

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