In August 2005, Sanlu was considered one of 500 most influential brands in China. In 2006, Forbes selected Sanlu as the first brand in dairy industry in China. In 2007, Sanlu was awarded as the most competitive brand on the market by the Chinese Ministry of Commerce. Its products sold well in the whole Chinese market. At that time, the brand value of Sanlu was worth 149.07 billion yuan.
Assignment 2: External and Internal Environments Professor Cynthia M. Daniel BUS499 Strayer University May 1st, 2013 [pic] Introduction The corporation I selected for my assignment is Proctor & Gamble. P&G is majorly successful and has been leading the market with their latest and greatest innovative ideas making them one of the world’s leading consumer products company. They have been in business for 175 years when a candle maker by the name of William Proctor and a soap maker named James Gamble were brought to together by marrying sisters. With their father’s suggestion, they decided to go into business together and the rest is history! P&G has been improving people’s lives with their numerous innovative products ever since making their brand recognized all over the world.
More specifically its values inspire the company to: • Please customers • Continue sponsoring sporting, music, and art events • Promote responsible alcohol consumption • Embrace diversity • Commit to making Heineken a great place to work 1 Heineken Today Heineken wishes to have sustainable growth in its brand. Heineken is available in over 70 countries worldwide. The company is currently the third largest brewer in the world along with SABMiller, the second largest, and Anheuser-Busch InBev (AB InBev), the largest (Welch, D., Cambel, M., &
Strengths 1. The best global brand in the world in terms of value ($77,839 billion), according to Interbrand 2. World’s largest market share in beverage, about 40% of the market 3. Strong marketing and advertising, very large budget and famous commericals 4. Most extensive beverage distribution channel, serves in more than 200 countries and over 1.7 billion servings a day 5.
NESTLE LIMITED COMPANY BACKGROUND AND HISTORY Nestlé has around 468 factories, operates in 86 countries around the world, and employs around 330,000 people. It is one of the main shareholders of L’Oreal, the world’s largest cosmetics company (Nestlé). The mission of Nestlé nowadays – “Good Food, Good Life” – is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions and to put a strong emphasize that leadership is not just about size; it is also about behavior and trust earned over a long period of time by consistently delivering on promises (Nestlé). The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. The company has made a number of corporate acquisitions, including Crosse & Blackwell in 1950, Findus in 1963, Libby’s in 1971, Rowntree Mackintosh in 1988, Gerber in 2007, Kraft Frozen Pizza in 2010 and Wyeth Nutrition in 2012 (Wall Street Journal).
Amazon.com Amazon, ranked 5th for its supply chain in the most recent Gartner Supply Chain Top 25 list, is a successful company that is looking to continuously improve. When analyzing Amazon’s supply chain, there are three of the seven principles of supply chain and two of the four pillars of excellence that strongly coincide with its strategy. This company should evaluate itself based on trends of three areas to help improve its supply chain; inventory turnover ratio, days payables outstanding, and net cash flows from operating activities. Amazon has a direct-to-consumer online and drop-shipment model which comes with many advantages (Amazon.com). This model allows Amazon to have millions of different inventories listed for sale without actually having it in inventory since a different manufacturer (who Amazon is partnered with) has it and ships it directly to the consumer.
Currently the company has its booking centers located in over 50 countries located in Europe, America, Latin America, Africa and Asia (in which the company is the dominant investment franchise) (Credit Suisse, 2013). As the result of the company’s presence and strong position across major markets, its clients see them as a key partner to doing business with allowing the company to uphold strong
Sub- brands include the consumer-focused Aspire series, and commercial sector TravelMate and Veriton series. Acer has globalised in 4 regions (Americas, Europe, Middle East/Africa, Asia Pacific) in more than 55 states and countries, which Singapore is one of them. Acer strives to design environmentally friendly product and establish a green supply chain through collaboration with suppliers. Acer is proud to be a Worldwide Partner of the Olympic Movement, including the Vancouver 2010 Olympic Winter and London 2012 Olympic Games. Over 30 years of making history in the fast-paced IT industry, Acer’s far-reaching strategy of focusing on R&D and marketing development has laid the foundations and created a company ready to embrace the challenges of the future.
(A) Identify and analyse Tesco’s current business strategy Tesco is one of the largest retailers in the world by revenues ($94,185 BILLION), just after Wal-Mart and Carrefour. Their goals are to improve value (Shareholder) and loyalty (Clubcard) for their customers. Tesco’s strategy in the UK market: i) Core UK Business Tesco has established supremacy in the United Kingdom; the keys’ factors of their success are characterized by the quality of their products, price and their strong relationship with their customers. ii) International strategy Tesco’s international expansion strategy has also been successful; they have stores in 14 countries across Europe (Czech Republic), Asia (China...), and North America (USA…). The
Haier Performance management (A) 1. What are the specific practices of Haier’s performance management system? What are the guiding principles behind those practices? Haier, being the world’s sixth largest maker of large kitchen appliances, had 4% global market share and strong positions in the production of washing machine and refrigerators. The key success behind was Zhang, the CEO who brought the company fortunes.