Aapl Memo Essay

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Memorandum Date: January 31, 2015 To: Financial Analysts/Ed Furticella From: Robert Buckman Subject: Corporate Profile – Apple Company Profile Apple’s Company profile was created using the Form 10-K for the period ending 09/28/2013 which was obtained from the company Website (http://investor.apple.com/). Additional filings may be acquired at the U.S. Securities and Exchange Commission website (www.sec.gov ). Apple’s falls into the Electronic Computers industry classification (SIC 3571) and Electric Computer Manufacturing (NAICS 334111). Apple Inc. not only designs, manufactures, and markets its mobile communication and media devices such as personal computers and portable digital music players, but also sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company's products are primarily sold in the United States, Europe and Asia Pacific. The Company is organized into five operating segments as Apple manages its business on a geographical basis. First the Americas segment includes North and South America. The Europe segment is made up of the European countries, along with India, the Middle East and Africa. Next, Greater China consists of China, Hong Kong, and Taiwan. The fourth segment is Japan. Finally the Rest of Asia Pacific encompasses other Asian countries not previously mentioned and Australia. The Company provides similar hardware and software products and similar services across the segments. Some of Apple’s more popular products include the IPhone, IPad, Mac and ITunes. The Firms strategy all revolves around their goal to provide the best user experience by leveraging its unique ability to design and develop operating systems, hardware, application software and services. With this strategy they are able to provide consumers with new products and solutions with

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