A Summary of “How Greater Leaders Inspire Action”

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A Summary of “How Greater Leaders Inspire Action” By Simon Sinek The video "How Greater Leaders Inspire Action " by Simon Sinek, appearing in Ted, asserts a discovery called golden circle which explains why some organizations and some leaders are able to inspire while others aren't. The speech made by Simon Sinek is summarized below. At the beginning of the lecture, Simon asserts gives a pattern, Golden Circle, to explain why some organizations and some leaders are able to inspire while others aren't.. That is why, how, what Why, the core, how and what. By why, he doesn’t mean to make a profit, but a result. Simon gives an example to demonstrate this point. When Apple actually communicates: “Everything we do, we believe in challenging the status quo, thinking differently. The way we challenge status quo is by making our products beautifully designed, simple to use, and user-friendly. We just happen to make great computers. All they did is reverse the order of information. Furthermore, Simon contends that people don’t buy what you do, but why you do it. The goal is to do business with people who believe what you believe. And he offers some theories from biology to enhance the explanation of people’s behavior. In addition, Simon mentions the law of diffusion of innovation which tells if we want mass market acceptance of an idea, we cannot have it till we achieve this point between 15% and 18% of market penetration. And then the system tips. He gives two famous examples, failure of TiVo and success of Dr. King In sum, Simon believes that people follow those who lead not for leaders but for themselves. As a lead, they should know that people don’t buy what you do, people buy why you do it. What you ppeople don't buy what you do, people buy why you do it, the proof of what you believe.

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