Eva is very happy while wearing this lips gloss. The emotion of Eva’s happiness can make us think if we buy this new lip gloss we will enjoy it. Is this lip gloss really worth buying? Just because cover girl says that it’s all these nice things don’t really mean it’s true. Ads tend to persuade us using many different things most of the time just so we can buy.
It shows the four different shades that the mascara is available in on the side to try to get the target audience attention. Cover Girl is known for their bold advertising using beautiful women with flawless faces. On this particular ad the advertiser choose Rihanna as a model because she is young beautiful and adds sex appeal plus she’s very popular in the music business right now. In this ad, Cover Girl claims that this product will lift up your eyes and give you 4 time’s brighter eyes. Exact Eyelight has a reflecting metallic and a hint of tint that turns out your blue, brown, hazel, and green eyes in the blink of an eye.
By making the product more attractive, they are more likely to purchase their particular brand. Some believe that if they purchase that product it will enable them to attract that type of women. “Get the girl by smelling good” is the tagline used in the selected Lynx advertisements which largely appeals to their target audiences. Lynx is one of the edgier, more sexually orientated brands in the deodorant market, and the advertising reflects this. The brand is portrayed and perceived as being cool, fashionable and stylish.
Mary C. Martin and James W. Gentry are marketing professors who address the theory of the media affecting body identity in preadolescent and adolescent females. Then there is Michelle Cottle, a Washington Monthly editor who takes the perspective that females are not the only one affected by media. Issue three goes on to show that there is
“Pink Think” Lynn Peril presents an essay carefully chosen from the introduction of her book “Pink Think” about the chauvinism of the 1940’s to 1970’s as “a set of ideas and attitudes about what constitutes proper female behavior” (pg. 281). Women of the pink think era were persuaded by “advice [that] ranges from rather vague proscriptions along the lines of ‘nice girls don’t chew gum/swear/wear pants/fill-in-the blank,’ to obsessively elaborate instructions for daily living” (pg. 280) as guides of achieving ideal femininity. “Pink Think” wrote by Lynn Peril offers an assortment of brilliant evidences and facts, witty humor, and resilient opinions on sexism present from the 1940’s to the 1970’s, creating a comical, yet realistic view of the pink think era for readers.
The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON. By using her beauty it gives the product credibility and it manipulates people because a famous person is being used and one immediately assumes that the product must be good. Furthermore, alliteration is used. Susan Sarandon’s initials match the initials of the title “Star Style” people will be more compelled to buy the product because she uses it and especially because the words confident and charismatic are used to describe her, again alliteration is shown. The REVLON advertisement use of rhetoric appeals to those who know who Sandra is and like
The Woman of Willendorf may have been looked up to back in Common Era due to her capabilities. Her "womanly features" emphasized to show that she was respected because of what she has naturally, and her ability to reproduce. Barbie, on the other hand, is highly superficial. People look up to her now because she is beautiful, and is successful within her career as she has evolved to become other beings such as Barbie Police and Barbie Doctor. But the biggest difference with her is that achieving her looks may be highly unlikely.
This organization decided to use advertisements to persuade teenagers to consider the consequences of having a baby. Therefore, I chose an advertisement from this organization. And I am here to tell you that this advertisement is so powerful that it is likely to reach its intended audience. The advertisement is composed of two parts equally. On the left side, it is a portrait of a female celebrity with a serious facial expression.
This paper links closely to her point and will talk about how we see examples of gender roles and expectations through the advertisements of gender-specific magazines such as Cosmopolitan, one of the top women’s magazines in the nation, and Esquire, a top-selling men’s magazine. The first obvious difference in the appeal of these magazines and their advertising actually lies on the cover page. The cover of Cosmopolitan is brightly colored, with its main articles emphasized by bold fonts and block letters in eye-catching colors such as white, yellow, and hot pink. A balance of
Certain magazines, like Seventeen, talk about being body positive, but show slim models in their pages (Benowitz-Fredericks et al, 2012). How is an adolescent girl going through changes supposed to make heads or tails of what they are reading? In addition, many television networks talk about going against body ideals, but have only thin actresses on the network. Even within the music industry there are songs about being body positive, yet they come from singers who are relatively slim. Being heavier than “normal” becomes a criticism of character and leaves girls the most vulnerable.