Current Industry a. Mergers i. AT&T/Cingular attempts to maximize profit ii. Sprint/Nextel attempt to save struggling business iii. Verizon/Vodafone in an attempt to further maximize growth b. New Technology i. Apple and it’s iPhone revolutionizing industry ii.
Since its inception, Apple has been the computer company to beat. Steve Jobs’ unique vision for the products he created, along with his formula for developing a remarkable competitive advantage, accounts for Apple’s success. As the company grew throughout the years, Steve Jobs and his team maintained and grew this advantage, helping the company to further differentiate itself from its competitors. Siri is a recent product offering which further enhances Apple’s competitive advantage. Apple describes Siri as “the intelligent personal assistant that helps you get things done just by asking” (Apple, 2012).
Apple success results from iTunes, once the customer is logged on, Apple accesses significant information of consumer’s behavior and purchasing habits. The company furthermore possesses the rare ability to analyze the data to gain valuable insights about what will captivate the consumer before the consumer knows what’s going to captivate them (Zoeller, 2015). Consumer Behavior Model: Consumer factors The three most important consumer factors are Social: Family and Reference Group, and Psychological: Perception. The family is the most influential
Apple products are a part of our daily lives, many people have written books, articles, given talks on the reason why apple has been very successful in business. Some have cited management ideas, apples business strategies and Steve jobs way of approaching things as some reasons of why apple has been successful, however on a closer look the following principles contribute to apple success ; first of all apple products are not created just developed because they have the best engineers who can develop the products from the best technology on the contrary the employee of the company have to like the product initially before its released to the market, this is evident because Steve jobs always used apple products, the assumption of apple is that the employees represented the ideals of the customer ,hence they have to produce something that they can live without this is in contrast to other companies whose goals are to produce the product and then test with the customer which can either lead to failure of a product or its success. Apples products are usually user friendly, consumers tend to shy away from products that are difficult to operate, the product has to be easy to learn as well as understand (Lusted,
The first dimension, idealized influence is a behavior that results in employee admiration, respect, and trust in the leader. Steve Jobs remains up-front and central during whatever changes may occur. He is a leader that even in dark times when things look down he is still inspired to keep going, especially in 1996 when he became CEO of Apple again due to Apple purchasing NeXT Software. He garners respect from the success he has accomplished and does not sit back and let others do his work for him The second dimension is inspirational motivation, are things that a transformational leader will do to provide challenge to work and normal everyday tasks. Some examples of this would be demonstration of commitment to organizational
So despite knowing the culture of successful companies, it is virtually impossible to copy, making culture a strategic asset (Flamholtz and Randle, 2011). Take Apple for example, it has overtaken Microsoft as the most valuable technology company. Usurp Microsoft position which they held for almost two decades. The concept of culture helps to explain all phenomena to normalise them. That is, if we understand the dynamics of culture, we will be less likely to be irritated and frustrated by the irrational behaviours of people in the organization.
Analysis of Case 1 Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats? By Maria Venizelos October 21, 2013 1309MGMT6709080 9% Introduction Apple Inc. is known as one of the most innovative companies in the Micro Computer Industry. Apple is known for their innovation and quality from computers, to iPhones and the ability to download music through their iTunes Store. This paper will analyze their industry environment using The Five-Forces Model of Competition: A Key Analytical Tool (see Figure 1) and the Case Study: “Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats”, (Gamble, 2012). Figure 1 Harvard Business Review, 2008 Industry Environment Evaluating an industries environment is based on well-defined analytical tools as described in Thompson, 2012, (p. 34).
Apple TV strategic advertising campaign Name Course Date Apple TV strategic advertising campaign For any form of business, an advertising campaign is critical so that the product into which resources have been deposited reaches the targeted audience (Johnson, 2002). Advertising is aimed at creating awareness about the product, thus attracting demand. Apple TV is an innovative multimedia product that allows the playing of the content from iTunes store, hulu plus and YouTube, and sports among other uses. It offers an amazing experience for videos, photos, music and TV shows (Apple Inc, 2010). This report relays a strategic advertising campaign for the apple TV.
Steve Jobs and the Antennagate The Creative Leader Steve Jobs, CEO and co-founder of Apple Inc., is a well-known American entrepreneur for his creative ideas, ideas that are shaping our lives. He simply takes an existing technology, re-invents it – exploring new dimensions – and the end result is a creative product establishing a new market trend. A quick look at the Mac and any standard laptop, the iPod and the Walkman/Discman, the iPhone and any smart phone, and recently the iPad; these are examples of the innovations of Steve Jobs. ‘There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.'
In 1997 after acquisition of NeXT by Apple and re-appointment of Jobs as CEO for Apple, Jobs with the Think different campaign worked closely with designer Jonathan "Jony" Ive towards a line of devices that would have larger cultural ramifications: the iMac; iTunes; Apple Stores; the iPod; the iTunes Store; the I Phone; the App Store; and the I Pad. Honesty, Hard work, continuous dedication towards your work, Innovation like said by Steve Jobs, Teamwork abilities, A positive approach towards business strategies, good moral values and sincerity are key to success for any success in this universe. If we are sincere with ourselves, success is nothing to achieve in just a time. A good saying is that 'Always be able, success will follow you automatically'. Another lesson is to learn a good lesson from our mistakes and never repeat those mistakes again.