1. How does money make the exchange process easier? What would shopping be like if money didn't exist? A:It makes it easier because in our society everyone is placing value to money, so instead of looking for a person to trade an item for another, you can just buy it with money, if money didn't exist we would have to barter. 2.
Fancier coffee has become associated with higher society, and class and consumers want to buy something that will give them this satisfaction and the product that they enjoy. College students do not plan ahead of time so something they can grab on their way is a great product and providing more quality for only a smaller premium than other leading coffee shops will give them a satisfying choice they can get on their budget. Middle-class families tend to be on the move for extra-curricular activities, and this means meals and coffee on the go, meaning a need for healthy options for snacks
Price for the product • The product is a marketing communication vehicle. It carries information and persuasion yes, and it delivers an audience (w/profile) to customers/advertisers First 3 bullets are not strategic dimensions, they are outcomes of strategic decisions What is the significance of the problem to the subject? • Click-through (CTR) business model is gaining popularity over MedNet’s impression model (CPM). • MedNet’s Ads - Clients are concerned about the value generated for the money spent. • Competitors like Marvel are wooing customers with low cost per click-through • Condition-specific websites like cholesterol.com has a better chance of converting a visitor to a customer.
Unit 16 – P1 Notes Internal factors Organisational needs - The workforce needs to be able to adapt to changes. Demand for products and services will affect the number of people needed in certain roles. Businesses can look to move into new markets - this could mean abroad and staff needing new skills such as languages. More staff may be needed in distribution if the business grows. Technological change can also affect the internal working arrangements - machinery leads to redundancies, new training may be needed etc.
MKT 421 Marketing Week 2 DQ 1 What is marketing research? How has the Internet affected marketing research? As part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? MKT 421 Marketing Week 2 DQ 2 What is competitive intelligence?
Professionals should be targeted using multiple business websites. By targeting a specific group, McBride would save money and pick up more customers than just advertising on the internet on general websites. Advertising in a newspaper that specifically goes to retirement communities would be the best way to reach the retiree population. By do a little research McBride could get an Ad in a community newspaper in one of these 50+ communities and reach more potential customers than if they just used a general newspaper that would also probably cost more money to advertise in. Research shows television and radio is the best way to target a family dynamic.
For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling. Design of the marketing mix to satisfy the needs of the target market: The business will design their marketing mix around of the customers’ demands. This is important that the business design something that will meet the customers demand because they will have more sales and also more profits, if the business doesn’t do this they will lose sales and also a lots of profits, so this is very important that they do this if they don’t it will bring their businesses down. The business will make sure that they are investigation to find out what will be the best products
Through the use of the internet, email has became increaseingly popular because of its low cost benefit and its method of reaching mass customers, but like telemarketing there are laws and regulation that must followed to ensure people are not receiving spam email. Sales promotion is a tool used by organizations based on a short term objective that provides the potential customer with extra incentives that come in the form of savings, rebates and coupons that are consumer oriented promotions. Sales promotions use promotional efforts that are designed to have an immediate impact on sales and are media and non-media marketing communications used for a limited time to increase demand, stimulate market demand. Sales promotion techniques include promotional mix, personal selling, advertising, and public and publicity relations. There are three types of sales promotion strategies: Push, Pull, or a combination of the two: A push strategy involves convincing trade intermediary channel members to "push" the product through the distribution channels to the ultimate consumer via promotions and personal selling
Assess the situations in which each of the following industry will be a winner, or a loser if XXX were to become a hit. - newspapers - PC makers Answer:Newspaper - With the increase in the accessibility of the internet, consumers will choose to download and save the news or advertisements in their iPad for as long as they want, whenever and wherever they are. Unlike newspaper, consumers will not want to keep the news or advertisements they want for long as it will takes up physical space which had made iPad a winner. - For consumers who like to read multiple papers, it will be more convenient for them to download everything on to their iPad for reading anytime and anywhere instead of having to carry all the different newspapers around.
Moreover, the goods from the outsourcings may not be as efficient as the goods that are made within the country. The consumers would choose the goods through the brand names or the prices; however, sometimes the consumers would choose goods by where they are made. Therefore, it is very significant to know where the goods are manufactured because it will increase the satisfaction of consumers since they are very demanding on the quality of goods. In addition, as the consumption of the goods decrease, the companies will earn less revenue that decreases the investment that they will spend for outsourcings. Thus, consumer demand has a big impact on outsourcings since people do not want to spend money on the outsourcings’ goods which make the companies earn less profits; on the other hand, the outcome will reduce the spending on