Every year, U.S. advertisers spend $200 billion intending to get your attention and influence your decisions, and what’s more, a typical person sees 250 advertisements a day and more than 2 million advertisements before he or she is 25 years old (Baran 278).
Advertising has permeated our life, and its appearance always comes along with negative and positive comments. Advertising does sometime offend, and it often provokes criticism. According to Jib Fowles, author of Advertising and Popular Culture, advertising manipulates and instills false values into consumers; it agitates for the concepts of materialism and consumerism and utilizes emotion and irrationality to steer people to buy unnecessary things (qtd. Burton 241). However, thanks to advertising, which creates endless desire to human race, people automatically enhance their productivity to satisfy their constantly increasing desires, so that the society advances. Due to this “visible hand”, economy is fueled with powers; jobs are created; national productivity is increased; “free” mass media are available in capitalistic world (as ad revenues make up a large proportion of total income in mass media); and the standard of living improved (as people actually acquire more products). When one deny the significance of advertising, he or she can not ignore the benefits and goodness that it does bring to us.
The goodness of advertising not only comes from those external factors mentioned above, but also exists in advertising itself. Creative ideas, impressive themes, visual shock pictures, or moving background music can enhance the goodness, or in the other word effectiveness, of an ad. Meanwhile, people could not disregard the fact that an appropriate medium also contributes enormously to the effectiveness and efficiency of an ad. A suited medium can high-efficiently make an ad squarely aim at some specific audience, like teenage boys, office ladies, and affluent businessmen, and a well matched...