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a Balanced Approach To Strategy Process Essay

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IJOPM 24,4

A balanced approach to strategy process
Nuran Acur
Center for Industrial Production, Department of Production, Aalborg University, Aalborg, Denmark, and

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Umit Bititci
Centre for Strategic Manufacturing, University of Strathclyde, DMEM, Glasgow, UK
Keywords Strategic management, Operations management, Performance management Abstract The aim of the paper is to demonstrate how business process-based approach (PROPHESY) facilitates integration of resource-based and market-based approaches to strategy management. The paper begins by presenting resource-based and market-based strategy management approaches generally. It extends earlier research by examining the linkages between markets and resources as practised by three case study companies representing a cross-section of the manufacturing industry. It continues with a discussion on the reasons behind the choice of the criteria used for cross case analysis. Although the results are exploratory, they provide a comparative analysis of how market-based strategies could relate and integrate with resource-based strategies through business processes.

1. Introduction The aim of the paper is to demonstrate how business process based approach Process oriented performance headed strategy (PROPHESY) facilitates integration of resource-based and market-based approaches to strategy management. PROPHESY is a strategy development and management tool, which was developed by Acur (2001) to adopt a business process perspective integrating ļ¬nancial and operational performance measures by embracing the organisation as the unit of analysis. The paper is structured as follows: it begins by presenting resource-based and market-based strategy management approaches generally. It extends earlier...

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