7 Reasons Why Social Media Is an Absolute Must for Business Branding Essay

1105 WordsNov 11, 20145 Pages
7 Reasons Why Social Media is an Absolute Must for Business Branding Business By Velly Angelova Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so called social media revolution, nowadays managing a flexible presence on each of the "BIG THREE" (Facebook, Twitter and Google+), has become a MUST for any marketer striving to bring his or her business up to speed. What better proof than 665 million of daily active users on Facebook and over 500 million registered accounts on Twitter? Lacking social profiles on platforms such as LinkedIn, Pinterest, Tumblr, Stumbleupon, and Reddit would be a strategic miss for those companies looking to reach greater exposure in the digital market. Here are some quick facts showing the tremendous role of social media in today’s business world, as per the 2013 Social Media Marketing Industry Report: 1. A significant 86% of marketers said that social media was important to their businesses. 2. By spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media. 3. 75% of marketers reporting positive results in terms of traffic increase as one of the major benefits of social media. 4. A significant 89% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure. 5. More than half of marketers who have used social media marketing for over 3 years reported an increase in sales over that period. Now that we have understood the influence of social media on your target market, let’s discover the applied benefits it offers to your business. 1. Showcase Your Brand Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. By regularly updating your prospects on

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