3m Case Study

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3m- NPD 1. There are many examples of successful companies. To what extent is 3M justifiably highlighted as the ‘innovating machine’? They are justifiably the innovating machine because that is their core message. The business model that 3m promotes to the world is for everyone to be innovative. It’s not just their product it is the message behind them. 2. In the 3M case study, what is meant by the statement: ‘the message is more important than the figures’? Well I actually answered the first question before reading this question but it a feeling or a sense of creativity behind their products that is promoted. When using 3m products it’s like your spirit is overcome with new ideas. They have managed to capture the essence of a feeling in their promotional mix with the product. The products are less important than what the products bring out in the user. 3. Discuss the merits and problems with the so-called ‘15 per cent rule’. Consider cost implications and a busy environment with deadlines to meet. To what extent is this realistic or mere rhetoric? There are pros and cons to all innovations but I think that this is a good idea. When you allow for your employees to take some downtime to free their mind and create new products even during a stressful situation with deadlines you will allow for even more creativity to come through but on the other hand it is understandable that during stressful events with deadlines to meet the 15 percent rule can be a distraction to what the goals of the company are at that present time. I think if it is structured and done at the right times NOT during peak promotional or busiest periods then it can work. 4. Encouraging product and brand managers to achieve 25 per cent of sales from recently introduced products would be welcomed by shareholders, but what happens if a successful business delivers profits

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