3do History and Its Failure

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3DO The 3DO console was intended to be made by any manufacturer who signed a licensing agreement with the 3DO company. These companies included some of the world’s largest electronics companies at the time: Goldstar, Sanyo, Samsung, AT&T, Creative Labs and even Panasonic, which at the time of the 3DO's release was the largest electronic manufacturer. A second part of 3DO’s business strategy was to be extremely liberal when it came to manufacturing the system; the idea was that there would be no designated system specs. This gave manufacturers the freedom to create anything they wanted for any person or audience. In concept it would give consumers more choices as the 3DO would be extremely upgradeable. The idea was to make the 3DO as simple to manufacture as a CD player, while still functioning as a home entertainment system, a PC, a music player, and, most importantly, a video game system. The 3DO would also allow third party developers to push new technology, like wireless and DVD remote-style controllers, as well as numerous multimedia features. The 3DO console debuted in 1993, but with no in-house development and third-party support dwindling, the 3DO was effectively dead by 1997 and in the half-off bins of almost every video game store in America. By the end of the console's life and the bankruptcy of the 3DO company, the console had only sold a measly 2 million units. The 3DO Company did try to follow up the console with a second video game console design dubbed M2, but this console never made it past the initial design and test system phase, effectively cancelling many titles in development for the system, including the prototype for D2. The M2 design was eventually sold off to Panasonic/Matsushita. Actually there was potential with the system but there were problems that really hurt the systems chances of really becoming a major player. Panasonic made

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