Representativeness Heuristic:

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Representativeness Heuristic: Tendency to classify something based on how similar it is to other objects. People also use the representativeness heuristic to estimate probability. The representativeness heuristic is a guideline approach that estimates the likelihood of an event based on how common that event is. For example, if a man, has quite a few body piercing and tattoos, and frequently wears dark sunglasses and a leather jacket, is it more probable that he has a motorcycle or a car? If some people use the representativeness heuristic, based on this description, they may assume that this man is more likely to own a motorcycle. This occurs since the description is more representative of motorcycle owners. Availability Heuristic: Tendency to judge the frequency of an event by the ease with which it comes to mind You will be unlikely to get a flu shot, if someone you know gets ill from the shot, even if research show that is harmless. In fact, if you hear in the news that some people are dying from the flu shot, that one incident could scare you and keep you from ever getting the flu shot. It’s just easier to accept something as true if you are giving examples. Simulation Heuristic: The more easily we can imagine an alternated outcome, the more we will be affected by the outcome that actually occurred. This is simplified mental strategy that is used in order to facilitate understanding and predicting facts about situations that have not yet happened. In addition it is also used to simulate what could have happened in the past. Mrs. Smith was killed by a drunken driver and repeater offender who was on parole. Mrs. Smith was killed by a drunken driver on her way to work. She always left early to avoid traffic, but this was not the case on this morning. Mrs. Smith did not leave her house at her usual time. On the day of the accident, Mrs.

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