1) Should Marketing Research Be Included in the Marketing Mix (Because It Is Out Now)?

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1) Should Marketing Research be included in the Marketing Mix (because it is out now)? Marketing involves identifying customer needs and requirements, and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are not everyone will want what your products has to offer. Having identified its key audiences a company has to ensure a marketing mix is created that appeal specifically to those people. Marketing Mix The marketing mix is a term used to describe the four main marketing tools (4Ps). By using detailed information about its customers, The Company marketing department can determine: 1. What products are well received? 2. What prices consumers are willing to pay? 3. What promotions, TV programs, newspapers and advertising consumers read or view? 4. What places are distributed? Market Research Gives accurate information about the required of the target group That satisfies customers Marking it possible to create a well thought out marketing Mix Market research Market research is the format which enables the company to identify this key information. Accurate research is essential in creating the right mix to win customer loyalty. Market research identifies these factors and anticipates how they will affect people's willingness to buy. As the economy and social attitudes change, so do buying patterns. Companies needs to identify whether the number of target customers is growing or shrinking and whether their buying habits will change in the future. Market research considers everything that affects buying decisions. These buying decisions can often be affected by wider factors than just the product itself. At this point the marketing mix and marketing research is put together: Product The important thing to remember when offering

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