Zara's Business Systems

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12/10/2011 Management Information Systems Zafeiropoulou Zafeiroula Zara’s Business Systems Fashion is the imitation of a given example and satisfies the demand for social adaptation. . . . The more an article becomes subject to rapid changes of fashion, the greater the demand for cheap products of its kind. — Georg Simmel, “Fashion” (1904) 1. Zara’s history, ownership and size Zara is the flagship chain store of Inditex Group owned by Amancio Ortega. Zara is the largest and most internationalized of the eight retailers that Inditex owns which are the following: Zara, Massimo Dutti, Pull & Bear, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. The Group also includes more than a hundred companies associated with the different activities in the business of textile and fashion design, manufacture and distribution. Inditex, one of the world’s largest fashion distributors, has more than 4,780 stores in 77 countries in Europe, the Americas, Asia and Africa. The group is headquartered in La Coruña, Galicia, Spain, where the first Zara store opened in 1975. The Zara fashion concept was well received by the public later in 1976, allowing it to expand its network of stores to the other main Spanish cities. In 1988, the company opened its first store in Oporto (Portugal). The following year, Inditex moved to the United States (the success in this market remains elusive, however, and at the beginning of 2000, the company had opened just six United States stores). Two years later, Zara moved to France, where the market was easier than in United States. The company entered Mexico in 1992, Greece in 1993, Belgium and Sweden in 1994, Malta in 1995, and Cyprus in 1996. Zara opened its first store in China in 2004 in Hong Kong and now it has 45 stores. Lately Zara has been expanding in Brazil where

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