Zara Case Study Slides

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ZARA: fast fashion Contents Creation of ZARA Environment Analysis ZARA’s Strateies Strategic Proposals Creation of ZARA 1963-1974 Amancio Ortega Gaona founded Inditex 1975 The first zara store was opened in Spain 1976-1984 Spreading of zara store in Spain 1985 Zara started to enter the overseas market (in Portugal) 1989 Entering New York City, in USA 1990 Entering Paris, in France 1991-2004 Spreading to the whole world including Japan(1998) 2007 Entering R.O.Korea in 30, April at COEX Mall and Lottte Young Plaza Creation of ZARA Inditex Chair man: Amancio Ortega Gaona Location of Headquarter: Coruña in Spain Annual profit: €94billion Creation of ZARA Zara One brand of the Inditex group Zara's profit makes up 75% of the Inditex. Representative success case of Time to Market Date of Establishment The first retail shop was opened in 1975 Domestic 3 Stores were opened at Coex,Lotte Department Store etc. in Expansion(Kor April30,2007(now 17) ea) Creation of ZARA ZARA’s Value Chain Fast fashion A contemporary term used by fashion retailers to acknowledge that designs move from catwalk to store in the fastest time (2weeks!) to capture current trends in the market Design Material Team Team Testing Stores Productio n Facility Sales Network An end -customer ZARA’s Environment Analysis External Environment Based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year, these are designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles at a lower price Competitor Analysis ZARA’s Internal Environment Analysis Zara’s SWOT Analysis Zara’s internal analysis 1.ZARA’s Core Competence [Core Competency-Tree] Shirts, Jeans, Jacket One-piece, Skirts, Jacket Bags, Belts, Perfumes

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