Yum Brand Products and Marketing

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Yum! Brand, the Fast Food Corporation Ramin Peyghaleh Skyline College Yum! Brand’s three franchises sell a wide variety of quickly prepared food products. They are similar in the manner of service and the way they price their goods. All three franchises also advertise their products in similar ways. KFC sells chicken products with fixings (kfc.com). They have chicken thighs, breasts, wings, boneless strips and drum sticks in original recipe or extra crispy fried varieties. They also offer a healthier option of grilled chicken (kfc.com). For side dishes, KFC offers choices of mashed potatoes with gravy, macaroni and cheese, biscuits and coleslaw. KFC also sells sandwiches made with the fried or grilled chicken (kfc.com). Restaurants in certain regions also sell local specialties, and certain locations have buffets (kfc.com). Taco bell serves several forms of grilled beef and fixings (tacobell.com). They serve soft and hard tacos, burritos, gorditas, which is a taco on pita bread and chalupas which is a taco on fried bread (tacobell.com). In addition to taco varieties, they also sell crunchwrap supremes which are layered pita sandwiches stuffed with meat, vegetables and cheese, Mexican pizzas which are two nacho shells filled with beef, pizza sauce, and cheese, cheese roll ups, which are tortillas filled with cheese, and Quesadillas, which are grilled stuffed sandwiches filled with either steak or chicken and cheese. They also serve salads in edible nacho bowls (tacobell.com). They also offer nachos, rice with beans, and various dips as side dishes (tacobell.com). Pizza Hut specializes in pizzas, as well as other foods. Pizza Hut’s main product, pizzas, can be topped with various meats and vegetables, and also can come with various crust and bread styles (pizzahut.com). Pizza Hut sells pasta dishes, pizones which is a type of calzones

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