Yahoo Case Analysis

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COMPANY NAME/WEBSITE/INDUSTRY Yahoo Finance is the company described in this case study, they offer financial information and news reports on things such as the US stock market. Additionally, they offer corporate press releases and financial reports, as well as tools for personal financial management. Yahoo Finance was founded by Jerry Yang and David Filo. One of the key players in this company is Maynard Web; he is the company’s Chairman. Marissa Mayer is the CEO. The company had total revenue of 1,265,795, with a gross profit of 926,295 as of December 31, 2013. This information is available on Finance.Yahoo.com, on their income statement. The company was created on January 18, 1995. The word yahoo is an acronym for “yet another”. The founders Yang and Filo, say they liked the name yahoo because it was a slang term used by college students that referred to being unsophisticated. In 1998 a web portal was added. In February 2008, Microsoft Corporation made an unsolicited bid to acquire Yahoo for 44.6 billion dollars; which was quickly rejected. In 2012 Marissa Mayer was appointed as the new President and CEO. In 2013 the Yahoo board approved a 1.1 billion dollar purchase of a blogging site called Tumblr; which was founded by a man named David Karp. The purchase signified a changing trend in the technology business. On August 2, 2013 Yahoo announced an acquisition of a web browser known as RockMelt. Yahoo has outperformed Google by 21 percent according to comScore; which is an American Internet analytics company that provides marketing data and analytics to some of theworld’s largest companies. In July of 2013, Yahoo visitors surpassed Google for the first time since 2011 with 196 million visitors. SWOT ANALYSIS STRENTGTHS Broad Product and Services Profile Strong Focus on Product Development Strong Geographical Presence WEAKNESS Declining

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