Xbox 360 Life Cycle

PART A: Product
I have chosen to do my assignment of Product Life Cycle on the Xbox 360 games console made by Microsoft; this is a widely known technological product in the UK and the rest of the world. The Xbox 360 has had an interesting product life cycle as the producers have done lot to start and sustain its life, including price reductions, promotions and bundle deals. These offers have also helped Microsoft stay ahead of its main competition, Sony with its Play station 3, as well as extended its life cycle.
“A product’s life cycle is the period of time over which an item is developed, brought to market and eventually removed from the market. First, the idea for a product undergoes research and development. If the idea is determined to be feasible and potentially profitable, the product will be produced, marketed and rolled out. Assuming the product becomes successful; its production will grow until the product becomes widely available. Eventually, demand for the product will decline and it will become obsolete.” (1)
Figure 1
Figure 1
The Product Life Cycle often is portrayed in graphical form like this;
Using this graph as a base I will analyse Xbox’s sales performance and conclude where I think it is positioned.

Figure 2
Figure 2

This graph shows the total sales of the Xbox 360 over the time period of 2005 to 2009.
However, I cannot use this as Product Life Cycle (PLC) for the Xbox as it needs to be a sales figure for each year.

Using data from this graph I can make my own PLC graph. As well as data compiled from an alternate website I have found the sales figures for the Xbox 360 from 2005, its release date, to 2010.

Worldwide sales figures for the Xbox 360 are as follows; | Year | | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | Million Units Sold | 1.17 | 6.73 | 7.85 | 10.89 | 10.4 | 13.61 |
Figure 3
Figure 3

This table