Writing and Evaluating Project Proposals

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WRITING AND EVALUATING PROJECT PROPOSALS Aims To use the Inchworm case study to illustrate: • • • Why projects are initiated. How organisations choose between projects. The evaluation criteria (organisational, departmental, individual). Objectives At the end of this session you will: • • Be able to explain the relationship between the project business case and the project plan. Developed a framework for a persuasive project proposal. Writing and Evaluating Project Proposals Introduction Projects are investments to bring about beneficial change. Organisations undertake projects in the hope that the returns and benefits accrued will outweigh the cost and disruption of doing them. In commercial organisations, projects are usually about delivering profitability, return on investment and other financial benefits (shareholder value), through e.g: • New product development, technology or equipment to improve cost efficiency, operating necessity (e.g. legal / regulatory requirement). However, projects do not always aim to produce financial surpluses. For example, in not-for-profit organisations: • • Human or social benefits such as public services (roads, health, education etc.). Humanitarian causes (e.g. food, medicine, clothes and other resources for disaster relief). How Projects Are Initiated A project can be initiated in an anticipatory way, through an organisation’s annual business planning process, or as a response to events in the business environment (e.g. an unexpected market opportunity / threat, humanitarian crisis etc.). Whether the initiation is anticipatory or reactive, there will usually be a formal process by which the project proposal is submitted, judged and approved (or not). A project may be initiated at any level in the organisation, e.g. senior management recognising the need for strategic change (top-down) or a maintenance

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