1. Argumentation-The action or process of reasoning systematically in support of an idea, action, or theory.
Example: argument, debate or dispute
2. Rhetoric-Language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful.
Example: Moms who love their children buy Frosted Flakes cereal
3. Simile- A figure of speech involving the comparison of one thing with another thing of a different kind.
Example: cute as a kitten
4. Metaphor- A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable.
Example: She cut him down with her words.
5. Alliteration- The occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
Example: Walter walked wearily while wondering where Wally was.
6. Parallelism- The use of successive verbal constructions in poetry or prose that correspond in grammatical structure, sound, meter, meaning, etc.
Example: Flying is fast, comfortable, and safe.
7. Cacophony- sounds that are loud and irritating and out of tune.
Example: An untalented band warming up before a performance.
8. Oxymoron- a figure of speech in which opposite or contradictory ideas or terms are combined
Example: Awfully good
9. Litotes- Ironical understatement in which an affirmative is expressed by the negative of its contrary.
Example: You won't be sorry.
10. Hyperbole- Exaggerated statements or claims not meant to be taken literally.
Example: I have told you a million times not to lie