He said, “If we gave women a chance to make themselves feel sexy in a wonderful, romantic environment, they’d prefer that to going to a mass merchant to buy a three-pack” They started off by making VS seem more flattering and innocent than raunchy by making their store look more upscale with chandeliers and soft colored wallpaper. From there they decided to attract their consumers through marketing ads using three assumptions. The first is the image of a woman’s body and the fact that it can sell any product. Males want to have that fantasy and are all about the appeal of a woman’s image before their personality. Smith states in her article, “Unlike the anorexic or boyish-looking models in most magazines, wearing clothes that fit them like sacks, the typical VS model reveals her curves in undergarments or clothes that typically mold to the body, a button or two discretely undone, a thumb perhaps tucked into her bikini bottom or jeans—as if to ask, “Wouldn’t you like to take this off?” The second and third assumption goes hand in hand which is a women’s self worth and how a man sees that woman.
IKEA does this buy distracting its customers by making their products colourful, stylish, and cheaper than other competitors’ products. In addition, Old Navy pulls in its customer just as IKEA. Old Navy draws its customers by putting colourful clothing outside its stores. “American businesses have co-opted cool anti-corporate culture and used it to seduce the masses (Cave & Klein, 2000). They lower their prices and make their products alternative to competitors that are more expensive.
P5 What is positioning? Positioning is very important that the business develop a specific marketing mix so that they can influence the potentials of the customers. This is something that will help the business to design they own brands in their own imagination so that it will meet the customer’s needs. It is very important that the business understand the customers point a view about their products so that they can improve on the products. For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling.
According to (Williamson 1978), “people are made to identify themselves with what they consume”. Hence, fashion can be considered a segment of what we ingest to create ourselves. Advertisements and their imagery possess the ability to “show you a symbol of yourself aimed to attract your desire; they suggest that you can become the person in the picture before you”. Prior to any discussion of the representation of gender and sexuality in lifestyle magazines being considered, clarification on the difference between sex, gender and sexuality is important. ‘Sex’ refers to a person’s biological orientation: whether they are male or female, ‘gender’ refers to the role or behaviours a person has been socialised into according to their sex, be it masculine or feminine and ‘sexuality’ refers to a persons sexual preference: whether they are bisexual, heterosexual or homosexual.
What is most important to each customer type? The three customer types that were mentioned in the video (Cole Creative Group, 2013) are (1) the fashion shoppers, (2) resellers, and (3) bargain hunters. The fashion shoppers are searching for trendy items so they can put together their own creations and fashions. Being trendy and creating their own fashion statement is important to them. By shopping at Goodwill, they can achieve this at a cheaper price.
Although capitalist societies are often favored over other economic systems such as systems of the Weyewa and Gabra, these systems work well in there societies and show that wealth is more than just money or possessions. These societies calculate wealth in response to social ties. If one is rich , they are able to call on a lot of other people and know those people will respond. Here a economy of people are favored over an economy of possessions. Living in a society (the United States) where the opposite happens puts your mind in very different type of perspective.
As time progresses, we notice that monetary value has become a main concept in American societies. But should money be the center of our lives? Americans’ admiration for wealth has locked them in a closet of luxury and, as a result, blinded them from their morals and other values in life. In his book, Money and Class in America, Lewis Lapham states that Americans are driven by money and envision it as “the currency of the soul.” Unfortunately, we Americans do validate Lapham's statement by allowing our money to show our success and happiness, therefore granting the rights to show out ignorance. Because of our love for monetary means, Americans tend to flaunt their wealth to quite an extreme, which further proves that we have been “deflected by the pursuit of money,” according to
The beginning steps to leveling this field are to increase the minimum wage to a not only livable wage, but to one that would allow for some funds left over at the end on the bills for luxury items. Those living at or just above poverty are the ones who drive the basic economic train of the United States. The impoverished are the ones who will take any job, no matter the quality of the job for minimal pay in which to provide the most basic necessities of life. Unfortunately given the lack of monies left over for these people this leaves nothing to spend on luxuries, thus the hoarding of their own small amounts of capital. Without recirculating the wealth and or capital into the society in which it came from will ultimately destroy its creator.
How about making great increases on taxes for the rich? Wouldn’t that reduce the income from their industries and businesses as well as making it hard for them to maintain all their employees? It’s interesting how the big earners are portrayed as being extravagant, spending on luxurious goods while the middle class who have foreclosures and bankruptcy are only portrayed as caring about their children to go to good schools. Oh! How
If a wealthy person wants to give some of his wealth to other people, then that is his right. However, the act of a government taking his wealth to redistribute it to those that did not earn it is nothing more than the actions of looters. The current attitude of the American people is nothing more than the indolent masses leeching off the labor of the hero capitalists via confiscatory taxes and social transfer programs. These looters and moochers take the wealth that they never earned. Money and wealth are virtues, and the man who has them is virtuous.