It will also let us track what social platforms are being used the most, therefore enabling us to tailor our deals to our consumers. Recommendation: Have a dedicated employee (or employees) monitor Twitter and Facebook feed. They should be able to quickly respond to concerns our consumers have, as well as be personable and friendly. We would like the social media employees to be an extension of the brand, building trust with our consumer. Recommendation: Tailor a Pinterest Board to draw consumers in and extend our market.
(Stieglitz, Brockmann, & Dang-Xuan , 2012). Regarding the data in 2012, there are more than 900 million people who are members of the Facebook network and another social media is Twitter with more than 500 million people as users. (Forbes, 2012) The development of social media has increased significantly in many countries. Regarding the political sector, social media influences patterns of political communication. According to Mcnair, cited in Riaz, political communication is the purpose of communication about politics.
2. On a Facebook brand page, “engagement” and likes are two different key metrics. “Likes” are the number of people who like a particular brand’s Facebook page. This metric is important because it shows the size of the brand’s Facebook audience. An “engagement” on the other hand, is how active its Facebook audience is with Carmex.
The number of Facebook users is twice more than the USA population and over 5 million of them are under 10 years; every second, a video on YouTube is uploaded; Facebook users spent 1.85 billion dollars on virtual credits last year (Frankenberry, A. 2016). All these large numbers are proof of the fact that social media has taken its place in our lives and eventually influence us. Therefore, People should be more aware of the negative effects of social media on adolescents, on health, and on society. The first reason why people should be more aware of their use of social media is because it affects adolescents in different ways.
Online marketing helps add potential customers and the number of quality leads to a website as well. In fact, most organizations can adopt Internet advertising strategies to generate better business. Online marketing is split into different types; Affiliate marketing – refers to the banners seen on other websites or blogs to boost traffic to that web page, and effectively increases product awareness. Email marketing – this is the marketing process that involves getting to customers via email. Inbound marketing – this type of internet marketing involves sharing valuable content to customers to help convince them to become your loyal customer.
Using Porter’s Five Forces as a guide, China offers relatively low competition and threat of substitutes and entrants. Our target market will be the young professional demographic in urban areas, with a focus on the two largest cities in China, Beijing and Shanghai. Before we made this decision, we completed a market audit and competitive market analysis, including demand estimation and SWOT analysis. Since China is a very fast paced culture, especially in the cities, we will be promoting through advertisements on public transportation, billboards and social media. China has over 700 million smartphone users, so it can be expected that social media interactions will have an impact on reaching our target demographic.
Media Strategy: Millennials * We believe that Comcast should focus their media strategy on transmitting their advertisements to millenials through 3 channels: the internet mainly on social media sites, outdoor advertisement ( transit ad (buses, subways), Mobile Marketing, /Tv ads , digital taxi screens WHY? * Internet: Millennial, are known for being tech savvy individuals, they grew up with technology (internet, cell phones, iPads, iPods, computers) which makes them more responsive to advertising via the Internet since they spend a large amount of their time online. A research made by social influence marketing platform Crowdtap indicated that individuals between the ages of 18 and 36 spend an average of 17.8 hours a day involve
He is informing the readers that he is not the only person that feels as if Twitter “will endure” as he supplied a remark that Steven Johnson had said, “Twitter is looking more and more like plumbing and plumbing is eternal. Per Carr there are almost 100 million people that have joined Twitter. Rather it’s to follow family, friends, news, or the latest celebrity gossip. Speaking of Celebrity gossip, according to CBS News link, more and more celebrities are using twitter as a way to get paid. Per Celebrity Circuit the Celebrities are being paid to “praise products” on Twitter to their hundreds sometimes millions of followers.
Case Study: Best Buy’s CEO on Learning to Love Social Media Question 1: Brian Dunn, CEO of Best Buy, is correct in his belief that social media is an important tool for companies to interact with their stakeholders. Social Media outlets like Facebook and Twitter are powerful tools in which companies should embrace in their effort to build relationships with their potential customers and employees. Currently 98% of Best Buy’s 18 to 24 year old customer base is actively using social media. Over 58% of Best Buy’s entire potential customer base uses a social network of one form or another (Social Networking Statistics). Companies, specifically companies that target individual consumers, cannot ignore this marketing channel, despite the risk associated.
The professional sports industry is a key component in the entertainment business. With the popularity of many athletes and leagues, image is important. Social media, like Facebook and Twitter, are networks commonly used by millions of people around the world. Of these two networks, Twitter is leading the social movement with the ease of making short statements called “tweets” (Comm, 2009). A few issues of athletes tweeting inappropriate comments have piqued many league commissioners’ attention.