Why Is It Important to Study the Media.

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Media studies is declared to be the fault to ‘all kinds of social ills, political problems and cultural degeneracy’, because it is ‘not fully understood’. (Bazalgette, 2000: 5) It is recognized as a new medium that is still in the process of being framed in the twenty-first century, full of disagreements and different ideas as what it is actually about, dealing with things that are continuously transforming. Studying media allows us to find different arguments ‘explored and pondered’ in it, but not looking for direct and simple answers, because there is none. (Bazalgette, 2000: 6) Absorbing and regurgitating information does not apply to media as it often involves raising questions about what we think we already know instead, hence planting an idea of media is a ‘problematic and dangerous subject’. (Bazalgette, 2000: 5) But come to think of it, media studies actually help create a great opportunity to become the ‘centre of crucial changes’ in thoughts about ‘what’s worth learning and how it should be learned’. (Bazalgette, 2000: 6) ‘It makes you more powerful as a reader’, some say, ‘it gives you the power of choice, the power to question’, expanding your knowledge of how things work and deal with matter that you already know. (Bazalgette, 2000: 14) Media studies is more than getting employed, or rather just consuming it. It relates to our everyday life. The idea of only people who are interested to work in the media choose to pick up a media studies course is barely accurate. (Bazalgette, 2000: 13) Supposing the idea of picking media studies as a subject to major in is only to get a job, it is still the best way to get a better grasp of how various range of jobs in the media industries is changing. (Bazalgette, 2000: 14) It is predicted that ‘by the early 2000s, as many as 20 per cent of the jobs in Europe will relate in one way or another to the media

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