What Is the Difference Between Unethical and Ethical Advertising? Unethical Advertising Uses Falsehoods to Deceive the Public; Ethical Advertising Uses Truth to Deceive the Public. Essay

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Motives behind the Project

“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.”
      => Vilhjalmur Stefansson (1879 - 1962), "Discovery", 1964

For this assignment, I have chosen to review the styles of the advertisements of Xändo™ and ExtrimX on their formulated slimming pills. This is quite a personal project, as I am attempting to explain why we women (and girls) know that these advertisements are hoaxes but still fall for them anyway.

The above quotation is correct in the sense that I can not say that the products are ineffective, even if at times I might sound that way in the essay, because I have tried them personally (Xändo and ExtrimX, at least) and they do work on me. However, the point is that they work because I am obese by 30% to 40% of the normal weight stipulated in the height-weight index. They do work, especially well on those who are overweight by quite a huge amount. However, whether it is as effective (as advertised) on those who are not obese by the above amount is questionable, as there is something called the “placebo effect”, as described on Wikipedia (http://en.wikipedia.org/wiki/Placebo_effect).


An Introduction to the Companies behind the Advertisements

A short introduction on each of these companies is below, in addition to a short summary about which these companies are and what their most used stratagems are when promoting their products.

ExtrimX

URL: http://www.lifepharm.com/about.html
URL: http://www.lifebrandz.com/about.html
Accessed: 27 September 2005

ExtrimX is a clinically formulated maximum-strength weight control supplement manufactured by LifePharm Pte Ltd (LifePharm, hereafter), a subsidiary of LifeBrandz Limited (LifeBrandz, hereafter). LifePharm is engaged in the business of brand development and management of health, beauty and personal / family care products....

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MLA Citation

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What Is the Difference Between Unethical and Ethical Advertising? Unethical Advertising Uses Falsehoods to Deceive the Public; Ethical Advertising Uses Truth to Deceive the Public.. Anti Essays. Retrieved April 23, 2014, from the World Wide Web: http://www.antiessays.com/free-essays/What-Is-The-Difference-Between-Unethical-334824.html