What Is Meant By a Hierarchy Of Strategy

445 Words2 Pages
Please discuss, in detail, what is meant by a hierarchy of strategy? In most companies there are several levels of strategy. Corporate strategy decisions include mergers and gains, new ventures, sharing of corporate resources. This Strategy for management can be the highest in the sense that it is the broadest, applying to all parts of the firm. It gives direction to corporate values, its culture, goals, and missions. Under Corporate strategy there are often many business unit strategies Business strategy is concerned with how the firm competes within a particular industry. In other words, it is what defines the competitive advantage a firm must attain in order to win or to survive in an industry. Business strategy is also referred to as competitive strategy. If a firm is successful in executing its business strategy, it will be successful in the overall corporate strategy. In the hierarchy of strategy, the next level is functional strategy, which identifies functional decisions personnel, finance, production, and sales and marketing. As the company gets larger, the distinction between functional and business strategy grows. For small businesses the two are virtually the same. Functional strategies include marketing strategies, new product development strategies, human resource strategies, financial strategies, legal strategies, and information technology management strategies. The emphasis is on short and medium term plans and is limited to the domain of each department’s functional responsibility. Each functional department attempts to do its part in meeting overall corporate objectives, and hence to some extent their strategies are derived from broader corporate strategies. Please discuss, in detail, what you think constitutes a good corporate strategy and why? To be a successful company, a good corporate strategy should be set up for making

More about What Is Meant By a Hierarchy Of Strategy

Open Document