The problem with the detectors is that you have to place a clip of some sort on all merchandise if you want it to be detected when going through a detector. The plus to this system is that in dramatically reduces the rate of shoplifting in the store and is relatively cheap. Heightened security measures can serve as a restraint to ideal customers who may feel a level of guilt by association. Shoplifting also has indirect influence on employee morale and the work culture. Employees may feel a sense of paranoia if they constantly hear the store has a shoplifting issue.
If they are interrupted they could cause major problem for the business. It reminds me for the Y2K scare when people where pulling money out of the banks because they did not know what was going to take place when we turned to 2000. 2. Can any product or service be marketed globally? If it sells in the United States, does it sell in another country?
2.01 By what I have read in the article I have notice that most of these statements are true and that the advertisement does affect the price of a product or service. When people watch or look at something like a video or picture or hear something when they find it in the store they well remember that product/Service and maybe even try it because they know about it. At time when the product isn’t advertised it is purchased, but not as much as the items they are. That is because they are unfamiliar with it or the way it looks. There is a saying that goes “don’t judge a book by its cover” but that’s exactly what consumers do.
Unit 12 (p4&m2) Explain the operational risks for a business organisation operating online * web-site updating * Liability for wrong or out-of-date information. * language problems with global customer base * hardware and software failures * loss of data * global business regulations * Payment security * Potential use of personal information * Unfamiliar trading conditions M2: 1. Website updating could be a disadvantage as a staff member would have to do this but it could be an advantage as information could reach the customers much faster when prices or goods sold change. 2. Having to be liable is important for the staff but can be an disadvantage for the company as they
Examples of how business have been affected by consumer protection from unfair trading- 1. A company which lets people sell products through their company can be affected because the people using the company to sell their product is not honest this could get the company into trouble. One example of an online company that could be affected by this is ebay. 2. A land owner who allows bootfairs to go on which include sellers and buyers as they are using their land they need to make sure that the sellers are being honest to the customers otherwise
“likes” measures the about of new likers of a brand. b. Carmex: engagements are more important than likes because you can have people “like” pages with promotions without any knowledge of the product or true interest to ever purchase the products. A lot of ‘likes can provide inaccurate information due to the amount of individuals that simply click it without reading. 3 a. Engagement: Connecting to the Facebook audience by posting quality content daily that might attract consumers and gives them an opportunity to engage.
“Market analytics allow companies to identify their best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable. Looked at another way, analytics enable firms to understand how poorly they can treat individual or groups of customers before those people stop doing business with them. Unless you are in the top echelon of customers -- those with the highest lifetime value, say--you may pay higher prices, get fewer special offers, or receive less service than other consumers.” (Davenport, et al, 2007) Another concern that may arise as a result of Kudler Fine Foods frequent shopper program is the tendency for retailers to ignore the
The intended goal is to find out ["find out" is a "phrasal verb," two words that together mean something different from their individual meanings--looking up each word in the dictionary would not produce the meaning, which could cause misinterpretation in an international business communication. Use other words, like "discover" or simply "found"] how changes in each category of the marketing mix affect sales. Kudler Fine Foods is consistently shopping the world for new fine food products to put on its shelves. For Kudler it is important to know which products will sell and which products aren’t [Contractions are inappropriate in academic writing--write it out] worth investing in. Marketing research will uncover for Kudler not only the products desired but [For parallel construction, "not only" must be followed by "but also" later in the sentence] the price consumers are willing to pay for each item.
The fact that people had to repeatedly asked company Q to carry specific product line represents that the company is not in tune with their community and with the needs of their customers. Company Q should develop methods to research what goods are selling better in certain areas compared to what goods and merchandise is selling slower. If company Q can stay ahead of what the customer wants, the customer will feel as if the store is listening to them, knows them, and appreciates them for shopping with them . This problem can be easily remedied simply by conducting formal and informal surveys, placing suggestion box around the store, and simply asking their consumers what products they would like to purchase inside of their store. The sooner that company Q can anticipate and foresee what products are more in demand the sooner the company will be able to create a better profit margin, establish a good working relationship with the customer, and achieve a favorable public and consumer perception.
They can easily use fraud to authorize payment for a false invoice. The accountant also should not be able to print checks and complete the bank reconciliation. It allows the accountant to perpetrate fraud because they have access to blank checks to write fake checks and then cover it up with their record keeping responsibility. Along with segregation of duties, this also violates independent internal verification. A different employee, separate from personnel responsibility for the information, should make the verification and should report any discrepancies to management.