Westjet Swot Analysis

670 Words3 Pages
Introduction The purpose of this document is to outline valuable information that will be reviewed during Westjet’s upcoming Executive Team meeting aimed at ensuring the company’s strategic plan remains in line with its Company Vision and Mission Statement. It is our mandate to review our internal and external environment by conducting a S.W.O.T Analysis, review of the Porters Value Chain and Five Forces Model for Westjet along with identifying its key and secondary stakeholders for fundamental qualitative analysis. The outcome of the findings will allow the Executive Team to formulate strategic goals and action plans to ensure Westjet stay’s true to their promise of being one of the five most successful international airlines in the world by 2016, providing guests with a friendly and caring experience that will change air travel forever. S.W.O.T ANALYSIS SWOT analysis helps you get a better understanding of the strategic choices that you face by assisting with answering the following questions; how will you make the most of your strengths, circumvent your weaknesses, capitalize on your opportunities and manage your threats. Strengths * awarded the title of Canada’s Most Admired Corporate Culture by Waterstone Human Capital three years in a row (3) * strong brand image in Canada as offering a safe, customer focused and enjoyable air travel * Strategic alliances through code sharing and interline airline with American Airlines and Cathy Pacific enabling a strong network of operations and marketing (4) * Non-unionized labour force keeping costs and risk of labour disputes low * Steady organic growth from 3 plans to 88 Boeing Next Generation Aircraft * Vertical integration with Travel Vacation entities offering WestJet Vacation * Operational efficiency utilizing only three types of Boeing Jets Weakness * Only 71 destinations of
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