PROBLEM STATEMENT Main problem In the spring of 2003, Mark Taylor, recently promoted to operations manager at Thicketwood Ltd., a custom kitchen cabinet manufacturer in Kitchener, Ontario, had several ideas to improve the efficiency and cost-effectiveness of the company's production line. He wanted to make a good impression, and he wanted to implement some of his ideas immediately. Taylor's first plan was to purchase a computer numeric controlled(CNC) router, however, he was not sure whether to purchase a
3) A Strong Canadian Image: Rona has a strong Canadian image that comes to its advantage. Most of the 70,000 different products that they carry come primarily from manufacturers or distributors located in Canada. Their Canadian image could also be due to its high involvement in its Canadian community that gives Rona this unique strength. 4) Customer Service and Customer Experience: Rona’s desire to satisfy each customer as if they were neighbors from the time Rona was just a co-op of small hardware stores has instilled
By establishing a sales office in New York and working more closely with their distributors and wholesalers they could gain more market share. JAH is a relatively young Canadian business, formed in the early 90’s by Mark Jolson. He developed the Jolson Lift which provided the following features: Easy access for the mechanics to work in the working vehicle, safety locking mechanism, easy installation and low maintenance required. After a couple of years they became the number one manufacturer of Automotive Hoists in Canada and later decided that they would penetrate the U.S. market. For this they utilized different methods for selling their product: a company sales force, a Canadian distributor and a U.S. wholesaler.
• Full-line manufacturer of manual wheelchairs to all demand segments in the Canadian market. • Also recently got into part and assembly sales to other manufacturers • Recently hired two sales representatives to service Canadian dealers and to appeal to new clients/dealers. • Hands-on management strategy • Dealing with marketing channels was top priority – strategy was to improve product quality, retail prices and dealer margins – the strategy was successful Evaluate • Appears successful – pg 4 – the new management team *maintained* sales at $2.37 million, company was in 100 dealer outlets and profits were a “healthy” 6% of sales • Mgmt forecasts increase in sales to $3 million next year. Problems identified? • Management may be spread too thin – All managers were pressed by the requirements of everyday business.
ARTICLE REVIEW ON WESTJET WestJet and WestJet Vacations named top brands in national study WestJet was founded in 1996 by Clive Beddoe. WestJet is Canada's most preferred airline, offering scheduled service to 81 destinations in North America, Central America and the Caribbean. Powered by an award-winning culture of care, WestJet has pioneered low-cost flying in Canada. As westjet is nationally recognized on top,it has more than 8,600 WestJetters across Canada and now they a planning to launch a low-cost regional airline in 2013. WestJet strives to be one of the five most successful international airlines in the world.
The company deals in Loren Loren Inc. – Case Study selling both consumer and industrial products with an excellent reputation for quality products and marketing effectiveness. As a result, they have substantial growth in total sales and financial success. The total sales in Canadian Market were approximately $800 million and $400 profits after tax. ! !
In 2011, bars/cafes grew by 4% in terms of current value to reach sales of 4.7 billion dollars of which 15% is revenue from smoothies sold in Canada bars. The smoothie bars have shown an increasing trend in the recent past, and this explains a corresponding growth in their market. There is also a fierce competition in the organic food market. In 2011, around 174 new vegetable /fruit and nectar products entered the US market. It was a threat to Bolthouse Farm despite the fact that the company produces quality beverages.
Their products consist of many types of grain products, pasta types, and canola oils. Since they formed in 2007, they have taken over the ag-trading sector, quoted by many as being “Canada’s biggest grain handler” (AlbertaFarmer, 2013). Thus, their mission is achieved every year as they aim to dominate the market in an eco-friendly matter, ultimately paying large dividends to stakeholders without damaging our environment along the
These lower prices may lend to making enough profit to sustain the current workforce. Unemployment leads to less spending. Less spending means fewer jobs will be available and the vicious cycle continues. An increasing amount of products from China are being imported to the United States. Yvonne Smith, a communications director at the Port of Long Beach states, "We export cotton, we import clothing.
Outsourcing brings proven benefits in the form of economic leveraging, increase in the quality of products and it provides a number of opportunities to less developed countries. For example in recent times, Americans are overwhelmingly supporting the major retail stores like Wal-Mart, Target and K-Mart. The reason behind this consumer loyalty is that it has become much easier to shop at these locations rather than the local mom and pop stores located on the corner of most neighborhoods. The benefit is that you can purchase everything on your shopping list from one location, saving you time, money and gasoline. In a highly competitive business world, on a firm’s priority list is the subject of increasing profit and reducing cost.