Marketing Research Rochelle Woods MKT/421 April 2, 2012 Ricci Rizzo Marketing Research The original vision of Kudler Finer Foods was to be a one stop gourmet food store. As a result Mrs. Kudler’s vision, Kudler Finer Foods growth continues to manifest. Mrs. Kudler built an expanding entity having direct control on customer service, all orders for the business and hiring. Known for her kindness and generosity to employees, this has allowed Kudler Finer Foods to prosper. Kudler Fine Foods (KFF) began as the dream of a local entrepreneur and has in the most part been successful.
Marketing Plan MKT550 V1 Lowes Foods to Go Marketing Plan Lowes Foods is a unique chain of supermarkets specializing in foods that are good for you. In business since 1954 the store offers exceptional quality and service. One attribute that sets them apart from other stores is their Food to Go program. Customers can place their grocery orders on-line by 3:00 p.m. and pick them up the same day at a convenient location. Lowes Foods will be expanding its territory into Oakland County, Michigan.
Problem Statement Kudler fine Foods U. of Phoenix MGT/521 Problem Statement Kudler Fine Foods is a premier gourmet grocery store, with three stores in California, serving discriminating customers in search of the finest produce, meats, cheeses, and wine. After opening her first store in La Jolla, in 1998, Kathy Kudler expanded the business to the locations of Del Mar and Encinitas. The expansion of the company has shown a need for new approaches by management, in order to insure the future growth and profitability of Kudler fine foods. The growth of Kudler Fine Foods is due to the values of the organization, which is a very customer orientated business, focusing on the current customer’s needs, and desires, with anticipation
The third thing that they do an excellent job at doing is researching their future growth. Recently QuikTrip has dedicated much of its resources to improving the stores ability to produce food on site. They have designed a new and improved store that they call a "Gen 3" and it includes a full service counter that provides customers with soft serve ice cream, hot pretzels, and a variety of coffee and fruit drinks. They have realized that not only is the margin that they make on these types of items much larger than that of gas, but by offering these items that the majority of their competitors do not they are attracting more business. The new store design is very appealing to people because it has a lot more to offer, the feedback has been so positive that they have made plans to only build Gen 3 stores from now on.
Marketing Strategy and Tactics MKT 421 September 20, 2011 Raymund Ferrer Marketing Strategy and Tactics In today’s business world, market research, marking mix, and the management of marketing is focused on planning and strategies. Market strategies serve as the basic foundation of marketing plans designed to fill market needs and reach the marketing objectives. Marketing strategies is also related to the marketing mix. The main objective for the paper is to define and describe the importance of Kudler Fine Food’s marketing strategy and tactics. Also to examine the importance of marketing on Kulder Fine Foods in a virtual organization gourmet grocery store experiencing huge growth and is focusing on expanding
Kathy would like to build the company up to a point so that in the next few years she’s able to retire (Kudler strategic plan, 2003). The employees want to be able to earn a good salary and have job security by working for a profitable and growing company. The customers want a large selection of high quality products at reasonable prices. The company’s suppliers have the similar interests as the employees – steady orders from a profitable and growing company able to pay its bills in a timely manner. Problem Statement Kudler Fine Foods can become the premier gourmet food store in its marketplace by developing effective leadership that enables the company to be
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
Service Request SR-kf-013, Final University of Phoenix BSA/375 Fundamentals of Business Systems Development Service Request SR-kf-013, Part 2 David Vanvalkenburg Blaine Antone Mark Garcia Walter Raymond Project Scope This project is to provide a fully integrated Frequent Shopper Program (FSP) for Kulder Fine Foods. Kulder is focused on tracking customer purchase behavior to improve the management of its current inventory. This project will allow Kulder to reward its shoppers for their loyalty while, providing a new ground for advertising, and improve overall profits. This type of program is a valuable tool for grocery stores. According to Brant (2008), "Grocery members make 75% of their grocery store visits to establishments where
Kudler Fine Foods Business Proposal December 15, 2008 Ashley Williams Kudler Fine Foods Career Development Plan From the beginning, Kudler Fine Food’s main goal has been to combine the convenience of one stop shopping with reasonable prices for customers. Although, Kathy and Kudler Fine Foods has been successful at achieving this goal, my team and I would like to take it a step further and help this company become even more successful than before. With the range of departments in the one-stop shopping center including baked goods, meat and seafood, produce, cheese and dairy, and wine, we feel the only thing missing is the morning perks……coffee! With a broad range of coffee, cappuccino’s, and latte’s,
There is no direct competition but it is important for Kudler to know the stores that target the same type of customers. Kudler Fine Foods over the years developed strategies for sales marketing and tactic to help with the growth of the company. They were able start with one store and open more stores as they improved their marketing strategies and sales plan. While even expanding with a website, Kudler has showed that expansion can happen if you make changes to your marketing strategies and