Walt Disney Fundamental Analysis

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Introduction The Walt Disney Company, also known as Disney, is the world’s largest American multinational media conglomerate. Disney carries out its operations through its subsidiaries and affiliates. The company operates in North America, Europe, Latin America and Asia Pacific. Disney owns eleven theme parks and several television channels. With 62 billion dollars in assets, Disney operates in five major segments: studio entertainment, interactive media, consumer products, media networks and parks and resorts. Disney Company focuses on the synergy of these five major divisions for marketing and promotion and the result is positive influence from each department on the others. The media networks segment of the company encompasses a wide variety of broadcast, cable, radio, and publishing businesses including well known channels such as Disney-ABC Television Group, ESPN Inc, and ABC owned Television Stations Group. Disney is well known for its theme parks, which are established in Paris, China, Japan, and the United States. These parks play an important role in the profitability of Disney as demonstrated by the 600 million plus visitors the park has had since its opening in 1955. The company relies heavily on innovative ideas for consumer attraction and success in this department has established Disneyland as one of the biggest theme parks in the world as well as a desired destination for consumers around the globe. Disney merchandising began in 1929 by placing Mickey Mouse on the cover of a children's writing tablet. The Consumer Products segment now extends the Disney brand to merchandise ranging from apparel, toys, home décor and books to interactive games, foods and beverages, electronics and art. Disney’s studio entertainment is the largest division of the company and widely recognizable. Walt Disney Motion Pictures Group is one of the biggest studios

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