The toy industry depended on three main factors for growth: the economy, demographics, and new product innovations on a regular basis. The average life for new products in the toy industry was only one or two Christmas seasons. Companies had two choices to maintain their sales strengths. Either they came up with regular product innovations or they relied on strong standby toys. HiTop had changed its marketing strategy during the past two years.
Since the United States is only 5% of the total world population, Disney understood the importance in global expansion and entering new markets. (Nickels, McHugh, McHugh, n.d.) One challenge that Disney faced was with the creation of “Tomorrow Land” in Hong Kong. Hong Kong is already living in the future with their technologically advanced civilization. To fix this problem, the Imagineering team created a story of “Tomorrow Land” that was off of Earth to a different planet somewhere in the galaxy (Nickels, McHugh, McHugh, n.d.). If government officials were not bought into the idea of a theme park they could create many barriers and prevent it from happening.
Disneyland is located in the middle of a city and does not have much land to expand on. This is why it took a long time for Disney California Adventure Park to open back in 2011. Walt Disney World Resorts is much larger at forty-two square miles and can expand at anytime. Disneyland and Walt Disney World share some of the same attractions such as the haunted mansion, tower of terror, soarin’, Pirates of the Caribbean, the 3 mountains (space, splash, and big thunder) toy story mania, star tours and it tough it be a bug just to name a few. The major difference is that Disneyland Park distributes their attractions between two parks (Disneyland Park and Disney’s California Adventure Park) and Walt Disney World Resorts distributes their attraction between four parks (Magic Kingdom, EPCOT, Disney’s Hollywood Studios, and Disney’s Animal Kingdom).
This illustrates that even a multi-national company such as Toyota is not immune from financial mistakes, even with a strong past performance and competitive product line up. “Toyota is still faring better than General Motors and Chrysler, which together have received $17.4 billion in emergency loans from the U.S. government, and asked for an additional $21.6 billion in aid last month. (Associated Press, 2009)” All of the other companies like GM, and Honda are still in a worse spot financially than Toyota. Toyota is still performing well against its competition and even after the bailout Toyota still has a well respected brand that they are successfully
The Walt Disney Company: The Entertainment King The main issue in this case is the conflict between Eisner’s main goals and the way to go about achieving them. According to the case, one of Eisner’s goals was to keep the return on equity above 20% and to maximize the shareholders’ wealth. While he was able to pull this off within his first 15 years, where he generated an annual return of 27%, this number was hard to maintain. This number was well above the industry average and thus hard to maintain. According to the case, another one of Eisner’s goals was to build the company while maintaining its original core values.
From his modest mid-western upbringing to becoming a pioneer in animation and family entertainment, Walt Disney has changed the way families have fun together and proved that when you wish upon a star and add in a little effort, your dreams really do come true. However, Disney’s successes were not achieved all alone. As a masterful leader, Walt Disney organized a team creative thinkers, knowledgeable business moguls and artisans to help him achieve his dreams. Disney was an innovative and creative leader, He was also a risk taker. He always strived for excellence.
1. What is Walt Disney Company’s corporate strategy? Walt Disney’s Strategy is comprised of three main components: 1) creating high-quality family content, 2) exploiting technological innovations to make entertainment experiences more memorable, and 3) international expansion 2. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio? The industries represented in Disney’s business portfolio, in my opinion, are strong and growing.
The company hires highly qualified people with the goal of making customers happy. These friendly employees create repeat customers to its entertainment world that makes the company most successful in the corporate world. The team presents corporate culture of Walt Disney Co. and discusses the organization’s mission, values and promotional material that helped the organization to become one of the fortune 100 companies in the corporate world. The company operates as a diversified entertainment company in TV, Radio, Internet, parks, resorts and travels. The paper discusses various organizational behavior concepts applied within the company to become a powerful entertainment company in the world including how it motivates employees, encourages team dynamics and training to new employees.
These are the world’s first animated features that helped Disney become recognized in the family entertainment industry and gain brand recognition worldwide. Furthermore, The Walt Disney Company operates in five segments: 1) Media networks- they have a vast of properties on TV networks, TV productions, distribution operations, cable networks, radio networks and stations. Furthermore, The Company produces animated television programming under the ABC Studios, ABC Media Productions, and ABC Family Productions labels. It owns ten television stations, such as ESPN and the Disney Channel. 2) Theme parks and resorts- Disneyland, Disneyworld, Epcot, Hollywood Studios, Animal 3) Studio entertainment- Walt Disney pictures, Miramax films, Touchstone pictures, Hollywood Pictures, motion pictures and Disney nature.
“Rent is too high,” he said. “We don’t have a choice to go some other place.” The Walt Disney Company was one of the best-known media and entertainment companies in the world. In Anaheim, the company operated the original Disneyland theme park, the newer California Adventure, three hotels, and the Downtown Disney shopping district. The California resort complex attracted 24 million visitors a year. The company as a whole earned more than $35 billion in 2007, about $11 billion of which came from its parks and resorts around the world, including those in California.