Walt Disney Studios is a division of the Walt Disney Company and a major player in the movie and video production industry. Walt Disney Studios accounts for 14.9% of the market share in the film industry (Appendix C). The movie and production industry is valued at 32.9 billion dollars. In 2013 it had an estimated 2.5 billion dollar profit and 4.2 billion dollars in exports. From 2008 to 2013 it had an annual growth of -3.3% (Appendix A).
What is your assessment of the competitive strength of Walt Disney Company’s different business units? Disney’s business units are at the top of the game as they continually acquire new companies that help them increase their renown and profits, these companies include Pixar and Marvel as well as many others. These are strong business moves by Disney as they not only acquire business that further their current strengths, but also acquire companies that give the access the products they may not have had before. Overall, I believe Disney has placed themselves in the spot of a top competitor. 4.
The website offered a Disney store, information on theme parks, and access to the Daily Blast, containing games and activities. Disney planned to receive revenue from advertising, product sales, vacation packages, and items related to the theme parks all from the online presence (www.web1.poly.edu). Through the website Disney could reach more consumers and at a much quicker pace. In 1997, Disney created Buena Vista Internet group to merge the company’s internet properties. They acquired 43% of Infoseek Corporation and eventually developed an internet business called Go.com; it later became Walt Disney Internet Group, (WDIG).
For the better part of the last century one company has become synonymous with quality, wholesome animated movies for the whole family; Walt Disney Company. Disney had a string of movies in the 1990’s that were block buster smash hits. From 1991 to 2000, Disney had eight movies gross over 300 million in total box revenue. However, as the company moved into the new millennium, they became ever more reliant on revenues from its partner Pixar, who had outstanding box office revenues, averaging $537.8 million in box office revenues from 1995 to 2004. The lagging performance of Disney movies in the 2000’s combined with the combination of the outstanding performance of Pixar films left Disney with a decision to make: to purchase Pixar or to continue with their current partnership?
Today Disney consists of many more attractions than it began with. 1. Disney now employees over fifty two thousand cast members on which they spend over 1.1 million on pay roll annually
Walt Disney developed a short film back in 1923 that he hoped to sell into distribution. In the fall of 1923 he was successful selling the Alice Comedies marking the official beginning of the Walt Disney Company. The public became more aware of Disney about five years later as Steamboat Willie and its main character Mickey Mouse
After doing the research I found that Walt Disney three competitors are listed below: • Time Warner Inc. • CBS Corporation • News Corporation Competitive Analysis Disney is involved in many different industries each of which possess many different competitors. Disney’s largest area of interest rests in media entertainment however, and thus is the area where competitors should be focused on the most. When compared to other players in the industry, Disney is the #2 biggest media conglomerate in the world, only behind Time Warner. Disney owns ABC television network, has roughly around 70 radio stations, and holds stake in networks such as ESPN, and A&E. When it comes to movies, their interests include Touchstone, Hollywood Pictures, and Miramax.
Its Instagram unit has more than 300 million users, while mobile messaging app WhatsApp, which it purchased for $19 billion in cash and stock in 2014, has 700 million users and is growing. (“Forbes Mag.”) Zuckerberg made two major life changes in May 2012. Facebook had its initial public offering, which raised $16 billion, making it the biggest internet IPO in history. How Zuckerberg's company will handle this influx of cash remains to be seen (Williams 56). But Zuckerberg may be looking at more acquisitions.
“Rent is too high,” he said. “We don’t have a choice to go some other place.” The Walt Disney Company was one of the best-known media and entertainment companies in the world. In Anaheim, the company operated the original Disneyland theme park, the newer California Adventure, three hotels, and the Downtown Disney shopping district. The California resort complex attracted 24 million visitors a year. The company as a whole earned more than $35 billion in 2007, about $11 billion of which came from its parks and resorts around the world, including those in California.
The company hires highly qualified people with the goal of making customers happy. These friendly employees create repeat customers to its entertainment world that makes the company most successful in the corporate world. The team presents corporate culture of Walt Disney Co. and discusses the organization’s mission, values and promotional material that helped the organization to become one of the fortune 100 companies in the corporate world. The company operates as a diversified entertainment company in TV, Radio, Internet, parks, resorts and travels. The paper discusses various organizational behavior concepts applied within the company to become a powerful entertainment company in the world including how it motivates employees, encourages team dynamics and training to new employees.