Walmart Negotiation Essay

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WALMART NEGOTIATION The case talks about the negotiation process between Walmart, Kentucky Derby Hosiery (KDH) and Little Ones Products (LOP). KDH has supplied Little Ones –branded infant sox under an exclusive agreement to Walmart for six years. These sales were of major importance to KDH as it accounted for 20% of its total annual revenues and their margins were also double compared to other sox and hosiery. After six years of supplying the product, the top level of Walmart decided that they don’t want the brand anymore and the initial reason they gave for the same was the overall brand policy, competitive factors and other considerations even after taking care of all the conditions laid down by Walmart. This issue was of major concern for Bill Nichol (CEO of KDH) as they had a large amount of capital invested in LOP brand to satisfy Walmart’s high volume and quality. More than a quarter of their machinery was devoted to LOP branded line that was secured by long-term loans from JP Morgan. They even had a five year minimum sales volume contract with LOP. In order to avoid the catastrophic consequences Nichol set up a three way meeting among KDH, LOP and Walmart’s buyer and argued that LOP was a good product for the end user and should remain in the store, the same was supported with strong financial and market data. But Walmart’s response clearly showed that they no longer needed interested in the brand. Due to this exercise LOP learnt that KDH was not involved with Walmart’s decision to drop the brand. Nichol continuously tried to probe Walmart’s interests and plans and shared his issues of exclusive contract and long term loans, the senior management sympathised and stated that they want profitable suppliers. After six months of intensive negotiations to understand the reason for dropping the brand, he figured that due to globalization Walmart’s interest

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