It is vital for Kudler to continue reviewing and improving its information system to ensure its appropriateness to the changing characteristics and needs of its customers. More focus should be placed on forecasting techniques to ensure that there would be a match between what the company offers and what the customers need. The best decision may be to use a combination of methods to forecast sales rather than just one (Payne, 2012). Once the manager accepts the process, they must see to it that it is logical, it fits the needs of the organization, and it can adapt to changes in the environment. Threats and
The strategic plan will help provide better, more targeted service to its clients and will be more specific on how the company will go about achieving company goals. The strategic plan will help Riordan’s executives understand the company’s direction by reviewing past progress and making changes to improve and grow. The strategic plan is an organizational tool that will help keep Riordan on track to meet growth and financial objectives. Need for a Strategic Plan Successful businesses are effective at identifying opportunities for growth and ensuring every manager has the same goals. For Riordan to further strengthen their strategic plan, they can develop a financial model based on their income and cost assumptions they would anticipate under the plan (Mikrut, 2010).
This process is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. Marketing Strategies One of the first steps in the consideration of new product development and penetration of new product development is to analyze the market opportunity. Basically, we need to find out whether or not this venture is worth it. Our engineering team will need to determine the technical feasibility of the product idea. Once this is complete, our marketing team will need to determine the idea’s prospects in the marketplace.
By using these an example this will allow Kudlers to properly train employees in customer service. Kudlers plans to spend $91,715 on new software to improve their current training plan. Kudlers has also started a budget for new customer relationship management system (CRM). Importance of Marketing Research Kudlers plans to increase their customer loyalty by offering high-margin services. Kudlers plans to do this by better understanding the customer needs, this can be obtained by tracking the purchases of the current cliental.
What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not. Customizing options are extremely important to existing and potential consumers. For Thorr’s optimal marketing, they would also include lifestyle image, service offerings, quality engineering, and price.
The marketing research is a great way to find ideas to make a company grow bigger and better. It also helps knowing what the competition will do, and how a company can make an even better idea to increase the number of the consumers. Competitive marketing intelligence is also important to a company when doing marketing research on the competition. As stated earlier, Competitive intelligence is the systematic collection and analysis of publicity available information about consumers, competitors, and developments in the marketplace. Both research and intelligence will help companies stay competitive; decide what is best for the company and the consumer.
This will ensure more delivery fees and more paperwork for the company. The company will have to account for promotional items that the wholesale companies may offer for products being bought. A positive trade-off for the company will be the use of software which may or may not be already
After the market research has been measured over time the business should be able to use the information to improve the business and assist customer’s needs. Market research also gives the business an idea for how much customers would pay for the product. Primary Research is new data that has not been collected before. It allows business to focus on customer’s needs and interests. The advantages of primary research are that the information is up to date and it helps answer businesses questions.
Time and billing software allows the auditor to quickly record and bill the hours spent on an audit. Reference libraries are used to quickly find company-specific policies and procedures and to search for authority with a particular problem. Document management software has made online document storage readily available and practical. An example of document management software is a program that lets you scan documents into the system and store them
Focus groups aim at a discussion instead of on individual responses to formal questions, and produce qualitative data (preferences and beliefs) that may or may not be representative of the general population." This would be a good method of collecting primary data due to the fact that as the business you collect the information yourself and therefor it has a more reliable element to it. As well as this it helps a business obtain further examples of both qualitative and quantitative data which always help when it comes to finding whether or not a business has to develop on. In terms of telco they would use focus groups in order to establish any problems or improvements that they would be able to make I.e. Releasing a new product to existing